Title Brand Product / Service PR Location Award
A01 Best Use of Digital PR
GPS MARATHON WEBCAST
LENOVO / LEPHONE S890
BLUEFOCUS PR CONSULTING Beijing CHINA
B03 Corporate Reputation
SOCIAL MARATHON IN KYOTO
WACOAL CORPORATION / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
A05 Best Launch or Re-Launch
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
PLATINUM Tokyo JAPAN
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
Gold Spike
A04 Best Use of Sponsorship
CLEAR F1 UNBEATABLE CHAMPION PERFORMANCE CAMPAIGN
CLEAR / MALE SHAMPOO
DREAM WORKER COMMUNICATIONS CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B01 Consumer Products
LEE NIGHT SIDE
LEE JEANS / NIGHT SKINS RANGE
OGILVY & MATHER SHANGHAI CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
VISION SHIFT SYTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY HMZ-T2
ANTIL Tokyo JAPAN
B01 Consumer Products
REVIVING MJ
SONY MUSIC JAPAN INTERNATIONAL / BAD 25TH ANNIVERSARY EDITION (CD&DVD)
DENTSU Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
B01 Consumer Products
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES / UNITED HOME PRODUCTS
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
B01 Consumer Products
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
A02 Best Use of Social Media
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
B01 Consumer Products
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
C01 Best Integrated Campaign Led by PR
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
KETCHUM Guangzhou CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
Bronze Spike
B02 Consumer Services
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
B03 Corporate Reputation
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
A04 Best Use of Sponsorship
THE RIDE BACK HOME
LENOVO / COMPUTER/TECHNOLOGY
KETCHUM Hong Kong HONG KONG
A03 Best Use of Live Events and/or Celebrity Endorsement
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
B01 Consumer Products
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
C01 Best Integrated Campaign Led by PR
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
A03 Best Use of Live Events and/or Celebrity Endorsement
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
A06 Best Use of Media Relations
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Best Integrated Campaign Led by PR
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A01 Best Use of Digital PR
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC
I&S BBDO Tokyo JAPAN
B02 Consumer Services
THE SAME NAME PASS
PUBLIC VIEWING IN KOKURITSU STADIUM COMITTEE / 6.4 2014 FIFA WORLDCUP BRAZIL ASIA FINAL QUALIFIERS
DENTSU Tokyo JAPAN
C01 Best Integrated Campaign Led by PR
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN / FOX SPORTS
HAKUHODO Tokyo JAPAN
B04 Non-Corporate
THE SELF-DEFENSE DANCE
GABRIELA / 1 BILLION RISING MOVEMENT
DM9 JAYMESYFU Makati City THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
ELEVEN/PR Auckland NEW ZEALAND
C01 Best Integrated Campaign Led by PR
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
ELEVEN/PR Auckland NEW ZEALAND
A03 Best Use of Live Events and/or Celebrity Endorsement
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING CHINA
B04 Non-Corporate
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
CHENGDU PAMBASSADORS - THE CUTEST JOB IN THE WORLD
INFORMATION OFFICE OF PEOPLE'S GOVERNMENT OF CHENGDU MUNICIPALITY / CITY BRANDING
OGILVY PUBLIC RELATIONS Beijing CHINA
B03 Corporate Reputation
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
LIFEBUOY ‘ROTI’ REMINDER
HINDUSTAN UNILEVER / LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai INDIA
Short List
THE FREE STORE
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA
B04 Non-Corporate
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
B03 Corporate Reputation
HAPPY SHOT
SANOFI / CHARITY
PUBLICIS SHANGHAI CHINA
B01 Consumer Products
EXPERIENCE THE BEYOND
LAND ROVER CHINA / LAND ROVER
BLUEFOCUS Shanghai CHINA
A02 Best Use of Social Media
EXCLUSIVE FACE MANIA
SAMSUNG / CHATON PLATFORM
CHEIL OPENTIDE Beijing CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike
C01 Best Integrated Campaign Led by PR
MONSIEUR LE COQ CAMPAIGN
DESCENTE / LE COQ GOLF
McCANN ERICKSON JAPAN Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
SHAVE SEXY
P&G CHINA / FUSION PROGLIDE
BBDO CHINA Shanghai / SHANGHAI @PR CONSULTING CHINA