Title Brand Product / Service PR Location Award
C01 Best Integrated Campaign Led by PR
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
ELEVEN/PR Auckland NEW ZEALAND
A06 Best Use of Media Relations
A JOURNAL OF THE PLAGUE YEAR
PARA SITE / ART EXHIBITION
FLEISHMAN-HILLARD HONG KONG HONG KONG
B04 Non-Corporate
A JOURNAL OF THE PLAGUE YEAR
PARA SITE / ART EXHIBITION
FLEISHMAN-HILLARD HONG KONG HONG KONG
A02 Best Use of Social Media
A MILLION REGARDS
UMBRO / CAMPAIGN FOR A MILLION REGARDS
ARKR DIGITAL Shanghai CHINA
ADOBE INDIA STUDENTS FACEBOOK PAGE
ADOBE / ADOBE
THE PRACTICE Delhi INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
APOLOGY PRESS CONFERENCE
MARS JAPAN / SNICKERS
I&S BBDO Tokyo / KYODO PUBLIC RELATIONS Tokyo JAPAN
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
Gold Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
B01 Consumer Products
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
A03 Best Use of Live Events and/or Celebrity Endorsement
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
B01 Consumer Products
BEAUTY WAR
POLA / APEX-I
OZMA Tokyo JAPAN
A04 Best Use of Sponsorship
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
B03 Corporate Reputation
BIG RED CAR
VOLKSWAGEN GROUP AUSTRALIA / SPONSORSHIP (THE WIGGLES)
DDB Sydney AUSTRALIA
A05 Best Launch or Re-Launch
BONDED BY CHEERS – MAEMUKI RELAY
AMERICAN HOME ASSURANCE COMPANY / CANCER INSURANCE
TBWA\HAKUHODO Tokyo JAPAN
B01 Consumer Products
BORN BEAUTIFUL
UNILEVER / DOVE
OGILVY SHANGHAI / OGILVY PUBLIC RELATIONS Shanghai CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike
A05 Best Launch or Re-Launch
BRINGING THE WORLD'S LARGEST MMA BRAND TO INDIA
ULTIMATE FIGHTING CHAMPIONSHIP / MIXED MARTIAL ARTS
FLEISHMAN-HILLARD INDIA Mumbai INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
CHENGDU PAMBASSADORS - THE CUTEST JOB IN THE WORLD
INFORMATION OFFICE OF PEOPLE'S GOVERNMENT OF CHENGDU MUNICIPALITY / CITY BRANDING
OGILVY PUBLIC RELATIONS Beijing CHINA
B04 Non-Corporate
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
CLEAR DREAM MATCH
UNILEVER PHILIPPINES / CLEAR MEN SHAMPOO
OGILVYONE WORLDWIDE Manila / BRIDGES PR Makati City THE PHILIPPINES
A04 Best Use of Sponsorship
CLEAR F1 UNBEATABLE CHAMPION PERFORMANCE CAMPAIGN
CLEAR / MALE SHAMPOO
DREAM WORKER COMMUNICATIONS CHINA
B02 Consumer Services
CLOSET CURRENCIES
VISA / CREDIT CARD
DRILL Tokyo / VECTOR GROUP Tokyo JAPAN
A03 Best Use of Live Events and/or Celebrity Endorsement
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland / MANGO Auckland NEW ZEALAND
Short List
B02 Consumer Services
CORNERING ECSTACY
TOYOTA MARKETING JAPAN / TOYOTA86
HAKUHODO KETTLE Tokyo JAPAN
A01 Best Use of Digital PR
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86
HAKUHODO KETTLE Tokyo JAPAN
B01 Consumer Products
CRAZY GROUP ALARM
YILI MILK / GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA
A04 Best Use of Sponsorship
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
B05 Public Affairs
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland / MANGO Auckland NEW ZEALAND
Gold Spike
B03 Corporate Reputation
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
A05 Best Launch or Re-Launch
DISTINCTIVE NBA STAR MARKETING WITH LI-NING STYLE
LI-NING / LI-NING WAY OF WADE
FLEISHMAN-HILLARD Beijing CHINA
A02 Best Use of Social Media
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
B01 Consumer Products
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
A03 Best Use of Live Events and/or Celebrity Endorsement
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
A06 Best Use of Media Relations
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Best Integrated Campaign Led by PR
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
B04 Non-Corporate
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A02 Best Use of Social Media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A06 Best Use of Media Relations
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
FRANK PR SYDNEY / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze Spike
B02 Consumer Services
EVERNOTE: THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE / EVERNOTE APPLICATION
MSLGROUP Singapore / 20:20 MSL Noida CHINA
A02 Best Use of Social Media
EXCLUSIVE FACE MANIA
SAMSUNG / CHATON PLATFORM
CHEIL OPENTIDE Beijing CHINA
B01 Consumer Products
EXPERIENCE THE BEYOND
LAND ROVER CHINA / LAND ROVER
BLUEFOCUS Shanghai CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney / HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
A02 Best Use of Social Media
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q 470 NOTEBOOK
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
A05 Best Launch or Re-Launch
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
C01 Best Integrated Campaign Led by PR
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG / SAMSUNG Q470 NOTEBOOK COMPUTER
MSLGROUP CHINA Shanghai / GENEDIGI GROUP Beijing CHINA
B04 Non-Corporate
FIRST MOTHER'S DAY
INDIAN CANCER SOCIETY / BREAST CANCER SCREENING AWARENESS
GOOD BAD WEIRD Gurgaon / SIREZ New Delhi INDIA
C01 Best Integrated Campaign Led by PR
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN / FOX SPORTS
HAKUHODO Tokyo JAPAN