Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY
VITAMINE Shanghai CHINA
Silver
A02 Best Use of Social Media
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
ORIGIN ENERGY TALES
ORIGIN ENERGY
ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND
Gold
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Gold
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
LIFEBUOY ‘ROTI’ REMINDER
HINDUSTAN UNILEVER
LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai INDIA
Short List
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
COFFEE CART
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO Auckland NEW ZEALAND
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Short List
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA MANGO Sydney AUSTRALIA
Silver
A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE
COLGATE
GPY&R SYDNEY AUSTRALIA
Silver
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC
CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN
AQUA
DENTSU Tokyo JAPAN
Gold
THE SOIL RESTAURANT
PROTOLEAF
100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Short List
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS
HOSPITALITY
KETCHUM Shanghai CHINA KETCHUM Shanghai CHINA
Bronze
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER
DUREX
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze
B01 Consumer Products
NATIONAL NIGHT
MENTOS
PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Gold
VOICE DRIVER
NISSAN MOTOR CO.
NISSAN
TBWA\HAKUHODO Tokyo JAPAN
Short List
SOLDIER FOR WOMEN
P&G INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
Bronze
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Silver
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver
I'M AMAZING!
McDONALD'S RESTAURANTS (HK)
McDONALD'S
DDB GROUP HONG KONG HONG KONG
Short List
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA MANGO Sydney AUSTRALIA
Gold
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
DENGUE BOTTLE
MAYNILAD WATER SERVICES
ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze
SOLDIER FOR WOMEN
P&G INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
Silver
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY
VITAMINE Shanghai CHINA
Silver
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE OGILVY PUBLIC RELATIONS WORLDWIDE Singapore SINGAPORE
Short List
SMELL A MEMORY
GIVAUDAN
FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
B04 Non-Corporate
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
IMPOSSIBLE ORCHESTRA
CARE AWARE
CARE AWARE
McCANN MELBOURNE AUSTRALIA PORTER NOVELLI MELBOURNE AUSTRALIA
Silver
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Silver
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO Auckland NEW ZEALAND
Gold
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Gold
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA ONE GREEN BEAN Sydney AUSTRALIA
Bronze