DRIVE AWAKE

Bronze Spike
TitleDRIVE AWAKE
BrandPTT PUBLIC COMPANY
Product / ServiceCOFFEE SHOP
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND

Credits

Name Company Position
1moby 1moby Developer
Sakila Banyen Bbdo Proximity Thailand Planner
Sukontha Jantawong Bbdo Proximity Thailand Agency Producer
Benjawan Sengtee Bbdo Proximity Thailand Agency Producer
Tanyawan Wongapichart Bbdo Proximity Thailand Account Manager
Thitinut Hirunprueck Bbdo Proximity Thailand Group Account Director
Peter Vaughn-Yves Oh Bbdo Proximity Thailand Copywriter
Piyakan Sirichankachorn Bbdo Proximity Thailand Copywriter
Kantapon Metheekul Bbdo Proximity Thailand Art Director
Anuwat Nitipanont Bbdo Proximity Thailand Art Director
Anuwat Nitipanont Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Copywriter
Suthisak Sucharittanonta Bbdo Proximity Thailand Art Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Executive Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Chief Creative Officer

Brief Explanation

Café Amazon is the largest coffee chain in Thailand. Known as the traveler's buddy with 650 coffee stops at gas stations nationwide, Café Amazon helps keep travelers and drivers fresh and awake during their journeys.As the travelers' buddy, Café Amazon cares about the safety and wellbeing on all who are on the road. And sleepiness is a great enemy of drivers, so Café Amazon wanted to find a way to help their traveler buddies to arrive at their destinations safely –no dozing off, no accidents. Café Amazon decided to be the traveler's buddy on the road. Turn the drivers' smartphones into sleepiness trackers and alarms! 'Drive Awake' The World's First Intelligent Mobile Application that helps wake up drowsy drivers by using eye and face tracking technology to analyze driver sleepiness while they are behind the wheel. 'Drive Awake' application re-enforces Café Amazon's commitment since the first cup of coffee was served—awaking each traveler buddy. When activated, the application wakes up drowsy drivers with a unique alarm whenever they start to doze off, and it then offers them the route to the nearest Café Amazon to take a coffee break. With Café Amazon, the next one is never too far.

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