Title | DOTS MAP |
Brand | HONDA MOTOR CO. |
Product / Service | INTERNAVI |
Category | A01. Mobile Websites and Web Applications |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akihiro Mikawa | Honda Motor Co., Ltd. | Client Supervisor |
Ken Imamura | Honda Motor Co., Ltd. | Client Supervisor |
Takeshi Imai | Honda Motor Co., Ltd. | Client Supervisor |
Takuma Sato | Dentsu Inc. | Account Director |
Takao Kaburaki | Dentsu Inc. | Account Director |
Haruhiko Ishikawa | Shipoo Inc. | Producer |
Taeji Sawai | Qosmo | Sound Designer |
Hiroki Hirano | Iret Inc. | Programmer |
Takashi Morimoto | Solum Inc. | Programmer |
Rentaro Fujiwara | Headlight | Designer |
Kotaro Yamaguchi | Designer | |
Ryuta Modeki | Twotone Inc. | Art Director |
Aiko Sugawara | Honda Motor Co., Ltd. | System Architecture Designer |
Tadafumi Nogawa | Honda Motor Co., Ltd. | System Architecture Designer |
Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
Yu Orai | Dentsu Inc. | Art Director |
Nadya Kirillova | Dentsu Inc. | Copywriter |
Sotaro Yasumochi | Dentsu Inc. | Copywriter |
Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
The extents of traffic congestion shift with various factors, with people at their mercy. We created Dots map: the World’s First Real-time Traffic Forecast Service available to all drivers for free! It analyzes all traffic data accumulated in the Internavi (an interactive car navigation system by Honda) server for the past decade in Japan and combines it with real-time traffic news such as changes in road conditions caused by high-way accidents, weather-related traffic regulations and warnings. Using calculations from this combined data, it can predict future traffic conditions. They are communicated on a map through color-coding anywhere in Japan.