Short List
Product / ServiceINTERNAVI
CategoryA01. Mobile Websites and Web Applications
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN


Name Company Position
Akihiro Mikawa Honda Motor Co., Ltd. Client Supervisor
Ken Imamura Honda Motor Co., Ltd. Client Supervisor
Takeshi Imai Honda Motor Co., Ltd. Client Supervisor
Takuma Sato Dentsu Inc. Account Director
Takao Kaburaki Dentsu Inc. Account Director
Haruhiko Ishikawa Shipoo Inc. Producer
Taeji Sawai Qosmo Sound Designer
Hiroki Hirano Iret Inc. Programmer
Takashi Morimoto Solum Inc. Programmer
Rentaro Fujiwara Headlight Designer
Kotaro Yamaguchi Designer
Ryuta Modeki Twotone Inc. Art Director
Aiko Sugawara Honda Motor Co., Ltd. System Architecture Designer
Tadafumi Nogawa Honda Motor Co., Ltd. System Architecture Designer
Kyoko Yonezawa Dentsu Inc. Creative Technologist
Yu Orai Dentsu Inc. Art Director
Nadya Kirillova Dentsu Inc. Copywriter
Sotaro Yasumochi Dentsu Inc. Copywriter
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist

Brief Explanation

The extents of traffic congestion shift with various factors, with people at their mercy. We created Dots map: the World’s First Real-time Traffic Forecast Service available to all drivers for free! It analyzes all traffic data accumulated in the Internavi (an interactive car navigation system by Honda) server for the past decade in Japan and combines it with real-time traffic news such as changes in road conditions caused by high-way accidents, weather-related traffic regulations and warnings. Using calculations from this combined data, it can predict future traffic conditions. They are communicated on a map through color-coding anywhere in Japan.


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