Brief Explanation

Mission : Men are generally not interested in cosmetic products. Unlike existing cosmetic product advertisements which are focused on the performance and ingredients of products, we came up with a campaign that understands the target market’s basic agony and draws their attention. Males aged between 20 to 35 years old are losing confident. They suffer from unemployment crisis and have to deal with lots of stress from work. Thus, what they need is not only a skin care but also a mind care! We decided to give confidence to the target market, males aged between 20 to 35 years old, with a Korean top star,Yoona, from Girls Generation. Idea : Filming a commercial with Yoona! ICF application is the first application of its kind which transfers a video composition immediately to a mobile device. It consists of three different concepts which are dance, interview, and no make-up. No matter what a user does in a CF, Yoona says complements and cheers a user. Results : Total view: 1,875,922 views Application downloaded: 73,024 downloads Created ICF movie: 854 clips