Title | DUFAN FIND MY KID |
Brand | DUNIA FANTASI |
Product / Service | SMARTPHONE APPLICATION |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | McCANN WORLDGROUP Jakarta, INDONESIA |
Entrant Company | McCANN WORLDGROUP Jakarta, INDONESIA |
Advertising Agency | McCANN WORLDGROUP Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Willy | Photographer | |
Tulus Ciptadi | Mccann Jakarta | Editor |
Peter Aquilina | Editor | |
Fajar Fahdianto | Mccann Jakarta | Programmer |
Bimo Untoro/Suziani Fitriyana | Mccann Jakarta | Client Service |
Shirren Lim/Yucca Widjaja | Mccann Jakarta | Producer |
Thalia Kamanga | Pericraft | Illustrator |
Darma Adhitia/Jonathan Nasution | Mccann Jakarta | Designer |
Tulus Ciptadi | Mccann Jakarta | Copy Writer |
Aldo Hutomo | Mccann Jakarta | Art Director |
Alfa Aphrodita | Mccann Jakarta | Creative Director |
Gary Caulfield | Mccann Jakarta | Ecd |
Dufan theme park is not a fun place for families if parents lose their children in the big crowds. So we created a simple app named "Find My Kid" for parents to download when they enter park. And a colorful wristband watch with a GPS locator chip inside is placed on children so the parents can easily track their location the entire time they are inside Dufan. As results, 5000 app downloaded, 15.000 mentions in social media, 0% kids lost and 100% fun in Dufan.