Brief Explanation

With the influence of western and other cusines, Heritage Indonesian culinary was fading away creating a cause of concern for Bango’s business Bango Culinary Heritage Mobile App’ was created specifically to serve Indonesians with popular heritage culinary destinations as well as recipes to inspire Indonesian mothers. Riding on a platform of 72mn mobile users, seamless integrations were made with social platform as well to allow consumers to interact and create positive WOM around Bango. This was made available on all popular mobile operating systems. reulted as No 1 apps in iTunes foods category Indonesia within 6 months of launch 42,000 download on the apps as per Dec 2012 and still ticking Bango’s imagery on best aid for authentic Indonesian dishes moved up from a high base of 86 to 92 post launch of the Mobile Apps.