| Title | 1000 STORES |
| Brand | YIHAODIAN |
| Product / Service | E-GROCERY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company | OGILVY SHANGHAI, CHINA |
| Advertising Agency | OGILVY SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Xiaoming Lai | Ogilvy/Mather Advertising Shanghai | Art Director |
| Gamal Istiyanto | Treehouse | Editor |
| Jan Kern | Treehouse | Producer |
| Kevin Yeh | Axis Creative Integration | Production |
| Juggi Ramakrishnan | Ogilvy/Mather Advertising Shanghai | Copywriter |
| Daniel Comar | Ogilvy Aciton Malaysia | Copywriter |
| Lea Chen | Shishang Architecture | Architect |
| Eden Wu | Ogilvy/Mather Advertising Shanghai | Account Service |
| Nicole Hu | Ogilvy/Mather Advertising Shanghai | Account Service |
| Yuan Yong | Ogilvy/Mather Advertising Shanghai | Account Service |
| Quetina Yang | Ogilvyone Worldwide Beijing | Quetina Yanginnovation Planner |
| Rita Yang | Ogilvy/Mather Advertising Beijing | Innovation Planner |
| Marc Violo | Ogilvy/Mather Advertising Shanghai | Innovation Planner |
| Kweichee Lam | Ogilvy/Mather Advertising Beijing | Copywriter |
| Liwen Fan | Ogilvy/Mather Advertising Shanghai | Art Director |
| Sascha Engel | Ogilvy/Mather Advertising Shanghai | Sascha Engelcreative Director |
| Ali Grayeli | Ogilvy Action Shanghai | Creative Director |
| Dirk Eschenbacher | Ogilvy/Mather Advertising Beijing | Regional Creative Director |
| Francis Wee | Ogilvy/Mather Advertising Shanghai | Executive Creative Director |
| Graham Fink | Ogilvy/Mather Advertising Shanghai | Chief Creative Officer |
The combination of online shopping and traditional in-store shopping hit a nerve and Yihaodian's revenue increased 17% over a 3 months campaign period. The promotional video got around 2 million views across several video sharing sites. Hundreds of media covered the idea including highly influential local titles like China Daily and people.com.cn and international media like Wired, Bloomberg, FastCompany and others.The campaign generated an estimated 2 mio USD media coverage.