Title | MISSING CHILDREN |
Brand | BAOBEIHUIJIA.COM |
Product / Service | BABY BACK HOME VOLUNTEERS ASSOCIATION |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | JWT BEIJING, CHINA |
Entrant Company | JWT BEIJING, CHINA |
Advertising Agency | JWT BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Tetsu Bi | JWT Beijing | Producer |
Angrid Wu | JWT Beijing | Account Service |
Christine Klemmt | JWT Beijing | Art Director |
Liang Zhou | JWT Beijing | Art Director |
Xiu Feng | JWT Beijing | Art Director |
Jie Cao | JWT Beijing | Art Director |
Ds Yu | JWT Beijing | Art Director |
Sheng Li | JWT Beijing | Art Director |
Devin Zhao | JWT Beijing | Art Director |
Oliver Tang | JWT Beijing | Copywriter |
Shawn Cheng | JWT Beijing | Copywriter |
Theresa Ong | JWT Beijing | Copywriter |
Tenten Ma | JWT Beijing | Copywriter |
Nicky Zhang | JWT Beijing | Copywriter |
Polly Chu | JWT Beijing | Chief Creative Officer |
We shock people by feeling the pain of the parents who lost their children.We designed and built an AR-interactive sculpture and installed it in public places where families go.There's a difference.The family's child is missing.When scanned,real-life stories are revealed.With a call-to-action to reunite the children and activate the APP.If you come across a lost child,simply take a picture of the his face.Using Face Recognition Technology,the APP will identify a match against missing children database.The result is instantaneous.The APP will notify the family and return the child.Take a photo.Save a stolen child.An installation that turns everyone into an instant search volunteer. Results: The sculptures were instantly noticed by the media and general public. In just one week, we had two long-awaited family reunions. Over 40,000 APP downloads = search volunteers.