Brief Explanation

Hyperride.co.nz – New Zealand’s leading action sports site – wanted to increase their relevance to New Zealand lovers of outdoor sports. So we found an insight. New Zealanders love the outdoors. And wake at all hours, to get out and do the things we love. But as a small island on the edge of the Southern Ocean, we've also got some of the world's most changeable weather. And nothing’s worse than getting out of bed, only to find that conditions have turned bad overnight. We saw the opportunity to solve this problem for good – and offer outdoor Kiwis a unique new service. ‘Weather to Wake’ is a phone-based alarm clock that only sounds, when the weather is worth getting up for. Whether you’re planning on golfing, fishing , cycling, surfing, skiing or just an early morning jog – you select the time, place, and conditions you want. The app wakes before you do, and checks conditions against your preferences. If they’re right, you wake up. If not, you sleep in. Because of this, the app delivers huge value to a range of specific outdoor sporting audiences – golfers, yachties, fishermen, cyclists, skiers, surfers and more – offering a service that has never been available before. And with outdoor activities being mostly social – we knew that happy users would spread the app among their fellow players and groups. So rather than paid promotion, we invested our budget in a stylish, intuitive user experience, and made sharing the app (via email, SMS or Facebook) a standard step in the alarm process. So a whole lot more Kiwis, can get a much-appreciated sleep in. Hyper launched 'Weather to Wake' in late July, 2013 as a 'soft launch' on the AppStore. Our planned launch - using Hyper's online properties and customer base, and PR to leading outdoor and technology blogs – is currently in the planning stage. And prior to this launch, it's simply too early to properly assess results. But we believe the unique function of this app - plus its design and shareability – will contribute strongly to it's ongoing success.