HONDA SAFE MODE

TitleHONDA SAFE MODE
BrandHONDA AUTOMOBILE THAILAND
Product / ServiceHONDA
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantISOBAR Bangkok, THAILAND
Entrant Company ISOBAR Bangkok, THAILAND
Advertising Agency ISOBAR Bangkok, THAILAND

Credits

Name Company Position
Saran Dumronggittigule Hlp Senior Software Engineer
Athikom Rumruaypisan Isobar Thailand Ccs Programmer
Panya Matanangkoon Isobar Thailand Digital Designer
Peera Tongngern Isobar Thailand Interactive Director
Amares Chumsai Na Ayudhya Isobar Thailand Managing Director

Brief Explanation

As the world is going mobile, although everything is much more convenient and instant than ever before, it also causes another bad habit and another problem – texting while driving. Text-and-drive causes 25% of the road accidents as it is 6 times more dangerous than drunk driving and 23 times than normal conscious state. Honda is the brand that constantly promotes road safety programs for years. One of this year’s missions is to think beyond a generic caution and come up with an innovative idea. Honda Safe Mode idea is inspired from a simple car seat belt alarm. By utilizing GPS & car speed data on mobile technology, we came up with an idea to make a mobile phone become a safety device for drivers. Once the app is installed, it works on the background to detect user’s maneuvers. If the user is moving faster than 15 km/h with typing stroke, which is a potential accidental speed, the alert message will appear and the screen will be taken in order to prevent user to type any texts. The app will allow users to type only if they are in stationary state. Not only its intuitiveness, the app is also practical to be used in everyday’s life.

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