Title | WRANGLER MILEAGE |
Brand | WRANGLER ASIA |
Product / Service | WRANGLER APPARELS |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
Entrant Company | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
Advertising Agency | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Christina Suen | Tbwa\ Dan\ Hong Kong | Senior Account Manager |
Ida Mak | Tbwa\ Dan\ Hong Kong | Account Director |
Terence Ling | Tbwa\ Dan\ Hong Kong | Head Of Planning |
Victor Norgren | Tbwa\ Dan\ Hong Kong | Creative Technologist |
Anne Chan | Tbwa\ Dan\ Hong Kong | Executive Producer |
Mike Choy | Tbwa\ Dan\ Hong Kong | Digital Art Director |
Joe Choi | Tbwa\ Dan\ Hong Kong | Senior Digital Art Director |
Lincoln Damen | Tbwa\ Dan\ Hong Kong | Creative Director |
Luke Eid | Tbwa\ Dan\ Hong Kong | Head Of Tbwa\ Dan\ Hong Kong |
Joanne Lao | Tbwa\ Hong Kong | Managing Director |
Vincy Ho | Wrangler Asia | Marketing Director |
Wrangler has always believed that instinct and the call of the open road are what should drive a true adventure. But social media has created a culture of ‘disadventure’. It has robbed us of our sense of discovery, and denied us the ability to embark on adventures based on instinct. How has it done this? Reviews, recommendations, opinions, likes and ratings flood our news streams every day. This noise means we now know everything about an “adventure” before we’ve even left our home. Wrangler wanted to prove that technology could be used to reignite your instincts for adventure and at the same time something simple enough to take with you whenever you journeyed. Wrangler Mileage is a measure of your open road experience and much like the Wrangler spirit it never stops. Our app runs silently in the background tracking your movement and experiences and lets you get on with adventuring. Every time you explore a new area a grid piece is revealed and many variables are tracked. Proximity data including location, weather, time, land formations, attitude and others are multiplied and combined through a unique algorithm to reward you when you experience the world around you. Each unlocked grid space is designated with a colour based on the type of terrain you’re in. As you journey your Mileage dashboard reflects the type of life you’re living. Your personal measurement of adventure is displayed in a detailed and interactive infographic for you to explore as well as earning you Mileage – a special score that measures your journey and the experiences around you to encourage you to rediscover your world and drive your sense of adventure. You can unlock rewards for special combinations of experiences ranging from those for the novice traveller up to the experienced Wrangler. It’s Wrangler’s open road companion for those who want to live a life of true adventure.