Brief Explanation

Objective: To promote the Malaysia Mega Sale in India and to increase Indian footfalls across all shopping destinationsin Malaysia. Target audience: Repeat travelers to Malaysia, seeking another reason to visit the country. Shopaholic couples and families. Concept: We conceptualized an innovative magazine ad cum map cum detailed brochure of the Malaysian Mega Sale…the mega shopping bag! We inserted this multifold shopping bag inside the August issue of a very reputed travel magazine. The reader was invited to unfold the bag and scan it through Augmented Reality software to get a clear understanding of the unique products and shopping experiences offered by some of the most popular destinations in Malaysia. Result: The brand continued to engage it’s existing consumers and potential consumers with innovative and clutter breaking events. In 2011 Malaysia welcomed 63720 Indian tourists and in 2012 Malaysia welcomed 65626 Indian tourists. This simple idea of combining the traditional medium of print with the technology and content strengths of the digital world, made the ‘mega shopping bag’ a mega talking point. Excited consumer, satisfied client.!