| Title | CNY FORTUNE DUMPLINGS |
| Brand | OGILVY |
| Product / Service | OGILVY |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Sam Sun/Doug Schiff | Ogilvy Beijing | Copywriters |
| Geng Wei/Xiao Xin/Wang Fei/Morris Ku | Ogilvy Beijing | Art Directors |
| Cao Feng | Ogilvy Beijing | Creative Director |
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Redworks Bejing | Production House | |
| Rita Yang/Lyon Zhang/Quetina Yang | Ogilvy Beijing | Agency Producers |
The Chinese New Year app was launched in late January, about a week before CNY. There was publicity surrounding its launch through websites, bloggers, app enthusiasts, etc. In addition, many sent weibo (China's twitter) messages to where over 10,000 downloaded the app, and sent over 97,000 greetings to friends and family.