Brief Explanation

Background & Mission When it rains, RainOK Hybrid Wiper can sweep a windshield perfectly with a strong grip of water. An aggressive approach of marketing on TV made our wipers No.1 brand in the market, but the digital natives were not having much interest on our TV marketing. We need a way to appeal to the digital natives. IDEA We placed an ‘in app ad’ in digital magazine,‘Motor Trend’ which is very popular among digital natives with much interests on car accessories. When the reader wiped to turn to the next page as usual, they would experience unexpected and unique digital interaction. While RainOK wiper sweeps all the texts and images cleanly from the screen,the reader can witness the strong performance of RainOK wiper. Result After the campaign, we were able to increase by 25% of the brand awareness and 30%more traffic to its website.The target audience of digital natives’buying rate has shown a steady upward tendency. Moreover,the sales have increased by 15% in the markets of Homeplus and E-mart.