Title | MUSIC-RU NAVI |
Brand | TV ASAHI MUSIC CO. |
Product / Service | MUSIC-RU NAVI |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Keisuke Koyama | A.c.o. Inc. | Designer |
James Bowskill | A.c.o. Inc. | Art Director |
Tsubasa Yasuda | A.c.o. Inc. | Web Director |
Youichi Suyama | Fork Corporation | Programmer |
Jun Takashima | Fork Corporation | Programmer |
Masayuki Kobayashi | Fork Corporation | Programmer |
Tomohiko Seki | Fork Corporation | Web Director |
Hiroki Okamoto | Spicebox/Inc. | Associate Producer |
Yoshimi Suezawa | Spicebox/Inc. | Planner |
Aru Moritake | Spicebox/Inc. | Producer |
Nogami Shintaro | Hakuhodo Dy Intersolutions Inc. | Account Executive |
Toshiyuki Takimoto | Hakuhodo Dy Intersolutions Inc. | Director |
Yasuto Hara | Hakuhodo Dy Intersolutions Inc. | Producer |
Masao Ishikawa | Hakuhodo Dy Media Partners Inc | Creative Director |
Ryuta Nemoto | Hakuhodo Inc. | Producer |
Norihiro Iha | Hakuhodo Inc. | Account Director |
Masato Nagai | Tv Asahi Music Co./Ltd. | Director |
Yuichi Takahashi | Tv Asahi Music Co./Ltd. | Executive Director |
Masao Yoshida | Tv Asahi Music Co./Ltd. | Executive Producer |
App to save a million songs, this is called'music-ru navi'. CD sales dropped sharply, and music industries in Japan were unwatched and full of fading songs. Mission to break through its situation is given by the record company, TV Asahi Music where has transmitted a number of new songs. It was said that'to bring forth new encounters between music and consumers'. We came up with a solution that is called 'music-ru navi'. This is a recommend service to create playlists matching up to your current situation. What we can do with music-ru navi 1)You just enter free words and can easily create a playlist consisting of songs matching up to your current feeling or situation. 2)Link to the largest Japanese news site,'Yahoo! News'. You are able to encounter music matching up to the latest news. 3)You are able to enjoy a playlist which is suited to content of murmurs or messages on Facebook, Twitter, and mixi. An effect widely exceeded our imagination. It became popular topic of a number of web media and blog site and received the highest rating from 80% users at App store. Furthermore, many playlists were created and brought forth new encounters between a million songs and users just in first 2 months after the beginning,