| Title | NIKE WECHAT PASSPORT |
| Brand | NIKE CHINA |
| Product / Service | NIKE FESTIVAL OF SPORTS |
| Category | A01. Mobile Websites and Web Applications |
| Entrant | AKQA SHANGHAI Shanghai, CHINA |
| Entrant Company | AKQA SHANGHAI Shanghai, CHINA |
| Advertising Agency | AKQA SHANGHAI Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Gavin Lum/Jason Wang/Alice Chen | Akqa | Client Service |
| Mudd Wang | Akqa | Video Editor |
| Kim Jerbo | Akqa | Associate Motion Graphics Director |
| Joe Cai/Roy Zhang | Akqa | Production |
| Vivian Zhang/Charles Yuan | Akqa | Project Management |
| Chunning Xu/Fang Lei | Akqa | Creative Development |
| Jeff Xu | Akqa | Technology Director |
| Angela Huang | Akqa | Ux Designer |
| Jimmy Chen | Akqa | Copywriter |
| Riaad Van Der Merwe | Akqa | Associate Creative Director |
| John Xiao | Akqa | Associate Art Director |
| Tea Qiu/Elyn Dong | Akqa | Senior Art Director |
| Kelly Woh | Akqa | Creative Director |
| Johan Vakidis | Akqa | Executive Creative Director |
Digitizing a massive 4 day sporting event Yearly, Nike China host a 4 days festival of sports where youth can try different sports and interact with Athletes. In order to digitize the event and track participation / crowd management and activations, we partnered with an app called WeChat. We turn Nike into a friend providing live conversations. The app's built in QR reader tracked participation and celebrated active participants. Digital badges were awarded in app and on a huge display. Over 50,000 youths attended daily and usage of this innovation increased tenfold during 4 days from 1,256 scans to 11,999.