Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites and Web Applications
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Silver
DOTS MAP
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo JAPAN
Short List
GOOGLE FUTURE SEARCH
GOOGLE
GOOGLE VOICE SEARCH
HAKUHODO Tokyo JAPAN
Bronze
9 HEROES
NIKE JAPAN
NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
Short List
A02 Mobile Applications and other Downloadable Tools
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
Short List
OLD PHONES GIVE NEW LIFE
SINGTEL
PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
ROAD MODE
VICROADS
ROAD MODE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
MEMOJI
STAEDTLER
COLOURED PENCILS
LEO BURNETT HONG KONG HONG KONG
Short List
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Gold
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
WRANGLER MILEAGE
WRANGLER ASIA
WRANGLER APPARELS
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
LEND AN EYE
EUREKA CALL CENTRE SYSTEM
AWARENESS
GREY GROUP SINGAPORE
Short List
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH
GENDER EQUALITY ADVOCACY GROUP
LOWE SINGAPORE SINGAPORE
Bronze
SHADE CINEMA
BRISBANE CITY COUNCIL
SUN SAFETY
GP Y&R Brisbane AUSTRALIA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA
Short List
NAPPY NOTIFIER
HUGGIES
HUGGIES
OGILVY BEIJING CHINA
Bronze
A03 Viral Marketing & Messaging for Mobile
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
DONATE-A-TONE
STARHUB
SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Bronze
A04 Mobile Games
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC.
CHROME EXPERIMENTS
PARTY Tokyo JAPAN
Bronze
HAPPYTABLE
MCDONALD'S
HAPPYMEAL
DDB GROUP SINGAPORE SINGAPORE
Short List
HIDE 'N' SEEK
GM ENCORE
GM ENORE
OGILVY BEIJING CHINA
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Bronze
A05 Mobile Advertising
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai CHINA
Short List
A06 Integrated Mobile Campaigns
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA
HOST Sydney AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
9 HEROES
NIKE JAPAN
NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
MISSING CHILDREN
BAOBEIHUIJIA.COM – BABY BACK HOME VOLUNTEERS ASSOCIATION
BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA
Short List
TRACK MY MACCA'S
MCDONALD'S AUSTRALIA
TRACK MY MACCA'S
DDB Sydney AUSTRALIA
Short List