Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
B05 Public Service, Charity & Fund Raising
#VOTESMART SMART COMMUNICATIONS TELECOMMUNICATION	DDB PHILIPPINES Taguig City	THE PHILIPPINES	RAPPLER Pasig City	THE PHILIPPINES
HELP DESK AARAMBH HELP DESK	DDB MUDRA GROUP Mumbai	INDIA			Silver
ADOPT ME! KOREAN ANIMAL WELFARE ASSOCIATION ABANDONED DOG ADOPTION CAMPAIGN	CHEIL WORLDWIDE Seoul	SOUTH KOREA
YAMARAJ ORIENTAL CUISINES ZARA - THE TAPAS BAR	McCANN WORLDGROUP INDIA Mumbai	INDIA
SUPER DADDY BRINGS MIRACLE SAMSUNG FIRE & MARINE INSURANCE CSR	CHEIL WORLDWIDE Seoul	SOUTH KOREA
HOMEPAGE FOR THE HOMELESS LADDER HOMELESSNESS CHARITY	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Gold Spike
C01 Integrated Media Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING SEEK SEEK VOLUNTEER	LEO BURNETT MELBOURNE	AUSTRALIA	IKON Melbourne	AUSTRALIA
GRIZZLY GULCH - A RUNAWAY ADVENTURE HONG KONG DISNEYLAND RESORT THEME PARK	MINDSHARE Hong Kong	HONG KONG	MINDSHARE Hong Kong MINDSHARE Hong Kong	HONG KONG
LIPTON ICE TEA 'SUMMER FESTIVAL AGENTS' UNILEVER LIPTON ICE TEA	SPARK PHD Auckland	NEW ZEALAND	SPARK PHD Auckland SPARK PHD Auckland	NEW ZEALAND
BE GOOD WITH MONEY BNZ BANK	COLENSO BBDO Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
THE WORLD’S SMOOTHEST LAUNCH ASIA PACIFIC BREWERIES SINGAPORE GUINNESS	BBDO SINGAPORE	SINGAPORE	ZENITHOPTIMEDIA Singapore	SINGAPORE
GILLETTE, SHAVE OR CRAVE P&G INDIA GILLETTE - BLADES & RAZOR	MEDIACOM COMMUNICATIONS INDIA Mumbai	INDIA	MEDIACOM COMMUNICATIONS INDIA Mumbai MEDIACOM COMMUNICATIONS INDIA Mumbai	INDIA
WHAT'S YOUR GUILTY PLEASURE PROCTER & GAMBLE, PRESTIGE GUCCI PERFUMES	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore MEDIACOM Singapore	SINGAPORE
SEE THE WORLD AT HOME WYETH NUTRITION HONG KONG WYETH GOLD	OMD HONG KONG	HONG KONG	OMD HONG KONG	HONG KONG
DIVE INTO LOVE 2013 UNILEVER CORNETTO ICE CREAM	PHD Shanghai	CHINA	PHD Shanghai	CHINA
LET'S PLAY CHINA UNILEVER OMO	PHD Shanghai	CHINA	PHD Shanghai PHD Shanghai	CHINA
BIGGEST GAINER CARAVAN ABBOTT NUTRITION INTERNATIONAL GAIN SCHOOL ADVANCE	PHD MEDIA Makati City	THE PHILIPPINES	PHD MEDIA Makati City PHD MEDIA Makati City	THE PHILIPPINES
A COUNTRY ONLY WE HAVE KOREAN AIR KOREAN AIR	HS AD Seoul	SOUTH KOREA
A NIGHTMARE IN THE CORNER LG ELECTRONICS HOM-BOT SQUUARE ROBOT VACUUM CLEANNER	HS AD Seoul	SOUTH KOREA
WELCOME TO END OF THE WORLD. HAVE FUN! CARLSBERG CHILL	ZENITHOPTIMEDIA Guangzhou	CHINA	ZENITHOPTIMEDIA Guangzhou ZENITHOPTIMEDIA Guangzhou	CHINA
THE GREAT TIGER ART HEIST DB BREWERIES TIGER BEER	SPARK PHD Auckland	NEW ZEALAND	SPARK PHD Auckland SPARK PHD Auckland	NEW ZEALAND
REKORDERLIG ON TREND REDWOOD CIDER REKORDERLIG	SPARK PHD Auckland	NEW ZEALAND	SPARK PHD Auckland SPARK PHD Auckland	NEW ZEALAND
FUR HURTS PETA ETHICAL TREATMENT OF ANIMALS	OGILVY BEIJING	CHINA
ORAL B PRO-HEALTH LAUNCH PROCTER & GAMBLE ORAL B	MEDIACOM Sydney	AUSTRALIA	MEDIACOM Sydney MEDIACOM Sydney	AUSTRALIA
THE LAMBNESIA EPIDEMIC MEAT & LIVESTOCK AUSTRALIA LAMB	UM Sydney	AUSTRALIA	UM Sydney UM Sydney	AUSTRALIA	Short List
BRING HAPPINESS HOME PEPSICO PEPSI, TROPICANA, LAY'S	OMD CHINA Shanghai	CHINA	OMD CHINA Shanghai OMD CHINA Shanghai	CHINA
SUPPORT-TEAM STORIES ANZ BANK	PHD Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS PEPSICO GATORADE	PHD Sydney	AUSTRALIA	PHD Sydney PHD Sydney	AUSTRALIA
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	TOUCH DDB Taguig City	THE PHILIPPINES
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA
NFC CHARITY STICKERS UNICEF HK CHARITY STICKER (PUBLIC SERVICE)	CHEIL HONG KONG	HONG KONG	STARCOM MEDIAVEST GROUP Hong Kong	HONG KONG
HSBC SERIOUS PLAY HSBC HSBC	JWT LONDON	UNITED KINGDOM			Short List
SOLDIER FOR WOMEN P&G INDIA GILLETTE	BBDO INDIA Mumbai	INDIA
SHAVE OR CRAVE P&G INDIA GILLETTE FUSION GAMER	BBDO INDIA Mumbai	INDIA
ORIGIN ENERGY TALES ORIGIN ENERGY ORIGIN ENERGY	CLEMENGER BBDO MELBOURNE	AUSTRALIA
OLYMPIC SHIRT FLAG P&G ARIEL COLOR	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES			Short List
PHYSIOGEL - NO 1 DERMATOLOGIST BRAND PHYSIOGEL PHYSIOGEL MOISTURIZER	MAXUS COMMUNICATIONS Singapore	SINGAPORE	MAXUS COMMUNICATIONS Singapore MAXUS COMMUNICATIONS Singapore	SINGAPORE
ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	IKON COMMUNICATIONS Sydney	AUSTRALIA	Short List
KISSAN ENDS MOM'S TIFFIN WOES HINDUSTAN UNILEVER KISSAN	MINDSHARE Mumbai	INDIA	MINDSHARE Mumbai MINDSHARE Mumbai	INDIA
RED LABEL HEALTH CHALLENGE HINDUSTAN UNILEVER BROOKE BOND RED LABEL	MINDSHARE Mumbai	INDIA	MINDSHARE Mumbai MINDSHARE Mumbai	INDIA
HAWKER HEROES SINGAPORE TELECOMMUNICATIONS SINGTEL	BBDO SINGAPORE	SINGAPORE	MEC Singapore	SINGAPORE	Silver
BLOCKER THE PSYCHIC ROACH TAB TAB	ANALOGFOLK Sydney	AUSTRALIA
TATEKAITEN MIZUNO IGNITUS3	THE DIRECTORS ALLIANCE Tokyo	JAPAN
TURNING AUCKLAND INTO AN EXPERIENTIAL AD UNITEC EDUCATION	OPEN COMMUNICATIONS Auckland	NEW ZEALAND	OPEN COMMUNICATIONS Auckland OPEN COMMUNICATIONS Auckland	NEW ZEALAND	Bronze
SMALL WORLD MACHINES COCA-COLA COCA-COLA	LEO BURNETT SYDNEY	AUSTRALIA
FIRST MOTHER'S DAY INDIAN CANCER SOCIETY BREAST CANCER SCREENING AWARENESS	GOOD BAD WEIRD Gurgaon	INDIA

B05 Public Service, Charity & Fund Raising
#VOTESMART
SMART COMMUNICATIONS / TELECOMMUNICATION

DDB PHILIPPINES Taguig City

THE PHILIPPINES

RAPPLER
Pasig City

THE PHILIPPINES
HELP DESK
AARAMBH / HELP DESK

DDB MUDRA GROUP Mumbai

INDIA

Silver
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN

CHEIL WORLDWIDE Seoul

SOUTH KOREA
YAMARAJ
ORIENTAL CUISINES / ZARA - THE TAPAS BAR

McCANN WORLDGROUP INDIA Mumbai

INDIA
SUPER DADDY BRINGS MIRACLE
SAMSUNG FIRE & MARINE INSURANCE / CSR

CHEIL WORLDWIDE Seoul

SOUTH KOREA
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS

McCANN MELBOURNE

AUSTRALIA

Gold Spike