Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG
WYETH GOLD 		OMD HONG KONG HONG KONG OMD HONG KONG
 HONG KONG
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN 		DENTSU Tokyo JAPAN
Bronze
A COUNTRY ONLY WE HAVE
KOREAN AIR
KOREAN AIR 		HS AD Seoul SOUTH KOREA
FUTURE TALES
AMERICAN HOME ASSURANCE COMPANY
AIA 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND
Bangkok
 THAILAND
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS 		DM9 JAYMESYFU Makati City THE PHILIPPINES
THE COCA-COLA REMIX BOTTLE
COCA-COLA
COCA-COLA 		OGILVY & MATHER SINGAPORE SINGAPORE
OLD PHONES GIVE NEW LIFE
SINGTEL
PROJECT SILVERLINE 		OGILVY & MATHER SINGAPORE SINGAPORE
QR COOKIES
FOUR DIRECTIONS
ELECTRONIC BOOKSTORE 		GREY GROUP HONG KONG HONG KONG
SALE NAVIGATION
EMART
EMART 		CHEIL WORLDWIDE Seoul SOUTH KOREA
MORNING START-UP
BR KOREA
DUNKIN’ DONUTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
MEMOJI
STAEDTLER
COLOURED PENCILS 		LEO BURNETT HONG KONG HONG KONG
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP 		BBDO PROXIMITY THAILAND Bangkok THAILAND
Short List
DONATE-A-TONE
STARHUB
SAMARITANS OF SINGAPORE 		DDB GROUP SINGAPORE SINGAPORE
Short List
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING 		DDB GROUP SINGAPORE SINGAPORE
NEUROGOLF
HSBC
HSBC WOMEN'S CHAMPIONSHIP 2013 		JWT SINGAPORE SINGAPORE MINDSHARE
Singapore
 SINGAPORE
HIDE 'N' SEEK
GM ENCORE
GM ENCORE 		OGILVY BEIJING CHINA HYLINK DIGITAL SOLUTIONS
Shanghai
 CHINA
Short List
WEATHER TO WAKE
HYPER
OUTDOOR SPORTS 		Y&R NZ Auckland NEW ZEALAND
PRIVATE CANDLE
HAAGEN DAZS
ICE CREAM 		JWT JAPAN Tokyo JAPAN
PINCH PINUP
ONE EIGHT PROMOTION
PINCH PINUP 		BEACON COMMUNICATIONS Tokyo JAPAN
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION 		JWT BEIJING CHINA ALWAYS
Shanghai
 CHINA
Short List
ONE2FREE GAME ON
CSL HONG KONG
TELE-COMMUNICATIONS 		TBWA\HONG KONG HONG KONG
1000 STORES
YIHAODIAN
E-GROCERY 		OGILVY SHANGHAI CHINA YIHAODIAN
Shanghai
 CHINA
DI9IT PULSE
128 DREAM FOUNTAIN CORPORATION
DI9IT PULSE (POINT OF SALE) 		DM9 JAYMESYFU Makati City THE PHILIPPINES
ZIMA Z-MACHINES
MOLSON COORS JAPAN
ZIMA 		HAKUHODO Tokyo JAPAN
NFC CHARITY STICKERS
UNICEF HK
CHARITY STICKER (PUBLIC SERVICE) 		CHEIL HONG KONG HONG KONG STARCOM MEDIAVEST GROUP
Hong Kong
 HONG KONG
ONLY ONE COCKTAIL
AVEX ENTERTAINMENT INC.
BOA - ONLY ONE 		DENTSU CREATIVE X Tokyo JAPAN
HORRIFIC RESULTS
PARAMOUNT PICTURES
PARANORMAL ACTIVITY 4 		MEC Sydney AUSTRALIA MEC
Sydney
MEC
Sydney
 AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM
AWARENESS 		GREY GROUP SINGAPORE
FRISO'S JOURNEY OF GUILT FREE PARENTHOOD
FRIESLAND CAMPINA
INFANT MILK FORMULA 		ZENITHOPTIMEDIA Singapore SINGAPORE ZENITHOPTIMEDIA
Singapore
ZENITHOPTIMEDIA
Singapore
 SINGAPORE
HOW COLGATE TURNED THE MAHA KUMBH MELA INTO THE MAHA TECH MELA
COLGATE PALMOLIVE (INDIA)
COLGATE DENTAL CREAM 		MEC Mumbai INDIA MEC
Mumbai
MEC
Mumbai
 INDIA
BOSSPATROL
UNITED SPIRITS
MCDOWELL'S NO.1 		DDB MUDRA GROUP Mumbai INDIA
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
28 DAYS TO A PURE & NATURAL LIFE
NIVEA
NIVEA PURE & NATURAL APP 		ANALOGFOLK Sydney AUSTRALIA OMD AUSTRALIA
Pyrmont
 AUSTRALIA
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA
Bronze
NIKE WECHAT FREEID
NIKE
NIKE FREEID RUNNING SHOES 		AKQA SHANGHAI Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
KNORR NO. 1 RECIPE APP
UNILEVER
KNORR 		PHD TAIWAN Taipai CHINESE TAIPEI PHD TAIWAN
Taipai
 CHINESE TAIPEI
RUN NAVI
PUMA JAPAN
PUMA RUNNING 		BEACON COMMUNICATIONS Tokyo JAPAN
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS
CENSUS 		LEO BURNETT SYDNEY AUSTRALIA
CONNECTIONS THAT MOVE THE WORLD FORWARD
ANZ
BANK 		PHD SINGAPORE SINGAPORE PHD SINGAPORE
PHD SINGAPORE
 SINGAPORE
BELVEDERE MIX
MOËT HENNESSY DIAGEO SINGAPORE
BELVEDERE VODKA 		TEQUILA\SINGAPORE Singapore SINGAPORE AUDITOIRE SINGAPORE
Singapore
 SINGAPORE
A09 Best Use of Social Media Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER 		LEO BURNETT MELBOURNE AUSTRALIA IKON
Melbourne
 AUSTRALIA
Short List
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG
WYETH GOLD 		OMD HONG KONG HONG KONG OMD HONG KONG
 HONG KONG
THE TAGGING DRIVE
ONCE AGAIN
ONCE AGAIN 		OGILVY & MATHER Bangalore INDIA
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL 		COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
WIKIPEDIA FOR FASHION MANIA
P&G
VS HAIRCARE 		STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI STARCOM MEDIAVEST GROUP
Taipei
STARCOM MEDIAVEST GROUP
Taipei
 CHINESE TAIPEI
SNICKERS HUNGER ANGER
MARS
SNICKERS 		STARCOM MEDIAVEST GROUP Bangkok THAILAND STARCOM MEDIAVEST GROUP
Bangkok
STARCOM MEDIAVEST GROUP
Bangkok
 THAILAND
CARTIER DESTINÉE PRODUCT LAUNCH
CARTIER CHINA
DESTINÉE RING 		STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP
Shanghai
STARCOM MEDIAVEST GROUP
Shanghai
 CHINA
FIND YOUR GREATNESS
NIKE
NIKE 		WIEDEN+KENNEDY SHANGHAI Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Bronze
BOREDOM HELPS
WILLING HEARTS
WILLING HEARTS 		SAATCHI & SAATCHI Singapore SINGAPORE