Title | NEUTRAL STICKER |
Brand | S-OIL |
Product / Service | S-OIL |
Category | B03. Consumer Services |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Inmyoung You | Cheil Worldwide | Account Executive |
Yusok Jung | Cheil Worldwide | Account Director |
Seongphil Hwang | Cheil Worldwide | Junior Art Director |
Keetae Ryu | Cheil Worldwide | Junior Art Director |
Kakyoun Park | Cheil Worldwide | Art Director |
Thomas Hongtack Kim | Cheil Worldwide | Executive Creative Director |
Jeongkeun Yoo | Cheil Worldwide | Chief Creative Officer |
Putting your car in neutral can save 4.8cc of oil per minute and 15 dollars a month, which saves fuel up to 30% compared to idling in D-drive. Neutral Sticker have saved drivers’ gas expenses through a new and interesting method. S-oil, the oil seller gained the impression of an oil-saving company. Through Neutral Sticker, the public is directly engaged with S-oil’s identity. Taking action for a better world. Save oil
Put your car in neutral while waiting at a red light. The idea is simple a neutral sticker. Fuelling customers get neutral stickers on their cars. Driver can't see it while driving because it's blown back by the wind, but when waiting at a red light it comes down and become visible. Putting your car in neutral is a good habit that protects our environment.
Cars stop at an intersection for approx. 1 minute, an average car goes through 63 traffic lights a day. These are the main reason why a ride that should take 10 minutes turns into a 1-hour journey. Cars eat up gas not only while driving but while being stopped by a red light as well. If gear is in drive mode, 19.8cc is used, when neutral, 15cc.