|Product / Service||S-OIL|
|Category||A04. Best Use of Ambient Media: Small Scale|
|Entrant||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Entrant Company||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Advertising Agency||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Inmyoung You||Cheil Worldwide||Account Executive|
|Yusok Jung||Cheil Worldwide||Account Director|
|Seongphil Hwang||Cheil Worldwide||Junior Art Director|
|Keetae Ryu||Cheil Worldwide||Junior Art Director|
|Kakyoun Park||Cheil Worldwide||Art Director|
|Thomas Hongtack Kim||Cheil Worldwide||Executive Creative Director|
|Jeongkeun Yoo||Cheil Worldwide||Chief Creative Officer|
Putting your car in neutral can save 4.8cc of oil per minute and 15 dollars a month, which saves fuel up to 30% compared to idling in D-drive. Neutral Sticker have saved drivers’ gas expenses through a new and interesting method. S-oil, the oil seller gained the impression of an oil-saving company. Through Neutral Sticker, the public is directly engaged with S-oil’s identity. Taking action for a better world. Save oil
Put your car in neutral while waiting at a red light. The idea is simple a neutral sticker. Fuelling customers get neutral stickers on their cars. Driver can't see it while driving because it's blown back by the wind, but when waiting at a red light it comes down and become visible. Putting your car in neutral is a good habit that protects our environment.
Cars stop at an intersection for approx. 1 minute, an average car goes through 63 traffic lights a day. These are the main reason why a ride that should take 10 minutes turns into a 1-hour journey. Cars eat up gas not only while driving but while being stopped by a red light as well. If gear is in drive mode, 19.8cc is used, when neutral, 15cc.