|Product / Service||DHL EXPRESS COURIER|
|Category||A03. Best Use of Outdoor|
|Entrant||GREY WORLDWIDE INDIA Mumbai, INDIA|
|Entrant Company||GREY WORLDWIDE INDIA Mumbai, INDIA|
|Advertising Agency||GREY WORLDWIDE INDIA Mumbai, INDIA|
|Nirvik Singh||Grey Worldwide India Pvt. Ltd.||Chairman And Ceo Asia Pacific|
|Vineet Singh/Kaizad Pardiwalla||Grey Worldwide India Pvt. Ltd.||Account Supervisor|
|Getty Images||Getty Images||Photographer|
|Goral Ajmera||Grey Worldwide India Pvt. Ltd.||Art Director|
|Goral Ajmera||Grey Worldwide India Pvt. Ltd.||Copywriter|
|Goral Ajmera||Grey Worldwide India Pvt. Ltd.||Creative Director|
|Vishnu Srivatsav||Grey Worldwide India Pvt. Ltd.||Executive Creative Director|
|Malvika Mehra||Grey Worldwide India Pvt. Ltd.||Chief Creative Office|
|Amit Akali||Grey Worldwide India Pvt. Ltd.||Chief Creative Office|
Enquiries for DHL's large shipment Express Cargo Services went up exponentially after the communication. The currency for any premium services brand like DHL Express is the quantity and quality of enquiries coming in. So the volume and quality of leads generated through enquiries at the call center for their large shipments showed significant improvement. Enquiries for Large shipments went up from practically non existent to over 100 a day, in the areas that we implemented this campaign.
Corners were used as the interesting media device to show the transformational nature of shipments and the fundamental idea. The corner elevated the communication to tell a story rather than just communicate the product benefit.
To showcase the sheer range of DHL's Express Cargo service. The target audiences, while aware of DHL, assumes that all they do is ship documents. So we wanted to capture the range of their offerings. Quite often, a small delivery is the trigger for a much larger one. The client could communicate the range of offerings to the audience and the audience had an interesting and evocative way to learn about it.