| Title | THE OTHER SIDE PROJECT |
| Brand | HOME PRODUCT CENTER |
| Product / Service | HOMEPRO EXPO |
| Category | A05. Best Use of Ambient Media: Large Scale |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nathaphat Khantheethao | Bbdo Proximity Thailand | Graphic Designer |
| Katkanan Boonyarungsit | Bbdo Proximity Thailand | Graphic Designer |
| Inspirative | Inspirative | Music Composer |
| Thasorn Boonyanate | Bbdo Proximity Thailand | Director |
| Sakunnapak Chaipracha | Bbdo Proximity Thailand | Acount Manager |
| Yaowanooch Saknarong | Bbdo Proximity Thailand | Account Manager |
| Pitiporn Jutisiriwatana | Bbdo Proximity Thailand | Account Director |
| Ladawan Vilainart | Bbdo Proximity Thailand | Producer |
| Rook Floro | Bbdo Proximity Thailand | Art Director |
| Apichai Inthutsingh | Bbdo Proximity Thailand | Art Director |
| Thasorn Boonyanate | Bbdo Proximity Thailand | Copywriter |
| Chalit Manuyakorn | Bbdo Proximity Thailand | Copywriter |
| Chalit Manuyakorn | Bbdo Proximity Thailand | Creative Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Art Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Copywriter |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Executive Creative Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Chief Creative Officer |
Hundreds of people took these signs-board home and reuse it to remodel their homes. It's become even more useful and give them a hope to have a better life. More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people.
Knowing that many poor Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their homes better. On one side of the board is the printed advert, while on the other side, the board is built with a nice wallpaper and fixtures such as shelves, mirror, hangers, and lights. We then placed them around the biggest slum in Thailand, Klongteoy. With this simple idea, our media has become a home.
HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?