|Title||MONEYGRAM FAST MONEY TRANSFER|
|Product / Service||MONEY REMITTANCE|
|Category||A05. Best Use of Ambient Media: Large Scale|
|Entrant||UNIVERSAL McCANN Taguig, THE PHILIPPINES|
|Advertising Agency||McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES|
|Media Agency||UNIVERSAL McCANN Taguig, THE PHILIPPINES|
|Entrant Company||UNIVERSAL McCANN Taguig, THE PHILIPPINES|
|Anna Samia||Unversal Mccann||Client Partner|
|Fritzie Guath-De Jesus||Universal Mccann||Client Partner|
|Matt Crescenzo||Mccann Worldgroup Philippines||Art Director|
|Joseph Velasquez||Mccann Worldgroup Philippines||Art Director|
|Allan Almeda||Mccann Worldgroup Philippines||Copywriter|
|Adrian Quintana||Mccann Worldgroup Philippines||Account Director|
|Noel Bermejo||Mccann Worldgroup Philippines||Ecd/Cd|
|Raul Castro||Mccann Worldgroup Philippines||Ceo/Cco|
RESULTS: MoneyGram Greenhills branch where the ad was placed experienced a 34.3% in increased transactions during the time the ad was placed. This gave MoneyGram a nicer problem to solve – addressing the rush of remittances being coursed through them.
MEDIA EXECUTION: Ambient ads for MoneyGram were placed on the revolving doors of one of the biggest malls. As the doors revolve, it demonstrates the fast money transfer benefit of the brand. It also directs them to the nearest MoneyGram outlet.
CHALLENGE: Almost 12 million Filipinos work in other countries. What they earn is sent back to the Philippines for all their families’ needs. Their families withdraw the Philippine peso equivalent of the money sent to them through money remittance companies. MoneyGram wants to be the first choice for the 12 million families of the Overseas Filipino Workers. SOLUTION: Get them to think of MoneyGram in a place where all Filipinos love to go, and having money fast is crucial–the mall. IDEA: Ambient ads for MoneyGram were placed on the revolving doors of one of the biggest malls. As the doors revolve, it demonstrates the fast money transfer benefit of the brand. It also directs them to the nearest MoneyGram outlet.