|Title||KISH ELEVATOR FOR SALE|
|Product / Service||HOME DESIGN & FURNITURE|
|Category||A05. Best Use of Ambient Media: Large Scale|
|Entrant||McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES|
|Entrant Company||McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES|
|Advertising Agency||McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES|
|Media Agency||UNIVERSAL McCANN Taguig, THE PHILIPPINES|
|Matt Crescenzo||Mccann Worldgroup Philippines||Art Director|
|Joseph Velasquez||Mccann Worldgroup Philippines||Art Director|
|Allan Almeda||Mccann Worldgroup Philippines||Copywriter|
|Adrian Quintana||Mccann Worldgroup Philippines||Account Director|
|Noel Bermejo||Mccann Worldgroup Philippines||Ecd/Cd|
|Raul Castro||Mccann Worldgroup Philippines||Ceo/Cco|
RESULTS: 30% spike in sales. But a more than that, the country’s 3rd largest real-estate developer commissioned Kish to furnish all their pre-selling developments.
MEDIA EXECUTION: Using the condominium elevator’s intercom, a recording is played that sells the elevator like how a real-estate agent would sell a condominium. It tells them that even if it’s a small space you can still make it a beautiful space.
BACKGROUND: Condominium sales in the Philippines have been booming that’s why furniture shops have also increased their sales. How can Kish, a quaint Filipino furniture shop, compete with thousands of furniture shops and get these condominium buyers to become Kish furniture buyers? STRATEGY: In the Philippines, condo unit spaces are small. People spend millions for a unit that’s less than 20 sq.m. So Kish Furniture championed this reality to become the saviour of small spaces. IDEA: ELEVATOR FOR SALE.