Title | GLOBAL HANDWASHING DAY 2012 |
Brand | LIFEBUOY |
Product / Service | LIFEBUOY |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | SAPIENTNITRO Singapore, SINGAPORE |
Entrant Company | SAPIENTNITRO Singapore, SINGAPORE |
Advertising Agency | SAPIENTNITRO Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Sharad Chaudhary | Sapientnitro | Tester |
Tanvi Garg | Sapientnitro | Developer |
Guarav Dobriyal | Sapientnitro | Developer |
Ritesh Kumar | Sapientnitro | Developer |
Rajiv Agarwal | Sapientnitro | Lead Interactive Developer |
Vikas Kumar | Sapientnitro | Development Lead |
Saurabh Garg | Sapientnitro | Technical Architect |
Sonica Singh | Sapientnitro | Information Architect |
Angelica Backstrom | Sapientnitro | Information Architect |
Suresh Kumar Varupula | Sapientnitro | Technical Lead |
Brandon Lee | Sapientnitro | Copywriter |
Daniel Portuga | Sapientnitro | Art Director |
Joel Sow | Sapientnitro | Art Director |
Yogita Sood | Sapientnitro | Project Manager |
Ashish Khanduja | Sapientnitro | Delivery Lead |
Sudhir Padavu Shenoy | Sapientnitro | Delivery Lead |
Shruti Subramanian | Sapientnitro | Project Manager |
Tyler Munoz | Sapientnitro | Account Director |
1.3 million pledges were captured on Facebook by Lifebuoy over the course of the month; a third of the 3.3 pledges captured overall. Lifebuoy gained 560,000 new Facebook fans – up to 1.6million. On the India page, the fan base grew from 5,000 to 650,000 (124x growth). Twenty-two Lifebuoy markets participated in Lifebuoy’s campaign on Facebook. There were 1910 blog posts about Lifebuoy and 2,480 for Unilever with tweets mentioning Unilever or Lifebuoy reaching 2.7 million people. Almost 1 million visits to Lifebuoy’s GHD Yahoo! partnership page and the Lifebuoy pledge was reported on by newspapers such as The Guardian.
At the heart of the campaign was a pledge mechanic which for every pledge, Lifebuoy and its partners teach a child hygiene education, helping to stop the spread of preventable illnesses and help more children in the developing world reach the age of 5. Facebook was at the heart of the campaign, based on the insight that a Facebook fan can be a fundraiser and agent for change. Lifebuoy empowered mothers everywhere to save lives through healthy habits.
Each year, more than 2 million children don’t live to see their 5th birthday because of diarrhea and pneumonia. Many of these deaths can be prevented through the simple habit of regular handwashing with soap. Unilever brand Lifebuoy soap is committed to promoting this lifesaving habit through its pioneering work in 40+ countries as the world’s #1 selling germ protection soap bringing health and hygiene to millions. In 2008, Lifebuoy co-founded Global Handwashing Day (GHD) on October 15th to drive awareness of this life-saving habit and encourage people around the world to spread the word. Campaign Objectives 1. Raise awareness worldwide of the importance of hand washing with soap on GHD in order to promote hand washing habits 2. Generate 1 million pledges to hand wash before eating in order to encourage hygiene practices across the developing world.