| Title | VOICE FOR ALL |
| Brand | KONIMEX |
| Product / Service | HEXOS |
| Category | A07. Best Use of Digital Media |
| Entrant | OGILVY INDONESIA Jakarta, INDONESIA |
| Entrant Company | OGILVY INDONESIA Jakarta, INDONESIA |
| Advertising Agency | OGILVY INDONESIA Jakarta, INDONESIA |
| Advertising Agency 2 | OGILVYONE WORLDWIDE Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Cuz/Yoko | Cut2cut | Sound Engineer |
| Panji Pamikat | Rt Films | Offline Editor |
| Adam Rivai | Rt Films | Post Producer |
| Gandang Warah | Rt Films | Director Of Photography |
| Satria Adiyasa | Rt Films | Video Case Study Director |
| Wendy Lona/Arnold Yosep Paty | Rt Films | Producer |
| Maria Patricia | Pt. Konimex Indonesia | General Marketing Manager |
| Marianne Admardatine | Ogilvy Indonesia | Managing Director/Ogilvy Pr |
| Rochmad Mudaris | Ogilvy Indonesia | Senior Activation Executive/Ogilvy Action |
| Oktama Putra | Ogilvy Indonesia | Creative Group Head/Redworks |
| Muhammad Fadli | Ogilvy Indonesia | Head Of Creative/Redworks |
| Alisha Robinson | Ogilvyone Vietnam | Executive Digital Producer |
| Nguyen Tien Huy | Ogilvyone Vietnam | Experience Director |
| Alfred Leitao | Ogilvyone Vietnam | Managing Director |
| Devon Archiaci | Ogilvy Indonesia | Senior Account Executive |
| Niken Hapsari | Ogilvy Indonesia | Business Director |
| Arianna Christanti | Ogilvy Indonesia | Producer |
| Nugroho Nurarifin | Ogilvy Indonesia | Creative Director/Art Director |
| Ridward Ongsano | Ogilvy Indonesia | Creative Director/Art Director |
| Gustavo Asman | Ogilvy Indonesia | Chief Creative Officer/Copywriter |
As a leading brand with a clear promise, Hexos has given their voice back to every Indonesian that had one. It was time to go beyond. Voice for All was introduced at Intercontinental Hotel, Jakarta. Thanks to institutions like Sehjira Foundation that collaborated during the development, we’ll be able to help thousands of people. The launch is recent, but people have started talking online already. With the video as tools now, the pr campaign will go bigger. Hexos is going a step farther, always working under its very same essence: giving a voice to those who needed one.
The question was as naive as powerful: we’d been bringing the voice back for thousands of people every year but, what if you didn't have a voice to start with? The rest was ‘simple’. Teams from two countries collaborating, months of research and countless tests to bring it to life. Voice for All. A system that captures physical gestures through motion sensing technology and translates them into auditory experiences. The sign language from speech impaired people was converted into sound, and became a voice. Their own voice, for the first time in their lives. A new powerful idea, using a new media to connect with a wider audience, while establishing a much deeper connection.
Hexos are mints. Mints that have been helping people talk for years. The claim was always simple: if you lost your voice, we’ll bring it back. After 20 years, we thought it was about time to go farther. Our challenge: separate ourselves from other mints, connecting at a deeper level. Being ‘just’ a mint candy, we were trying to find an avenue to make our brand feel bigger.