Title | WATERDROP AD |
Brand | DOMINO'S PIZZA |
Product / Service | PIZZA |
Category | B03. Consumer Services |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sang Hoon Back | Dop | |
Seung Hwan Jeong | Stone Sound | Sound Design |
Eun Suk Gee | Vixen | 2d |
Se Jin You | Pulpomano | Edit |
Seong-Hoon Yoo | Element | Director |
Min-Pyo Choi | Planit Production | Producer |
Ji-Young Lim | Planit Production | Executive Producer |
Seung Woo Nam | Innocean Worldwide | Account Executive |
Se-Ra Lee | Innocean Worldwide | Account Executive |
Byoung-Hun Cho | Innocean Worldwide | Account Executive |
Hee-Gon Suh | Innocean Worldwide | Account Executive |
Se Hee Kim | Innocean Worldwide | Copywriter |
Hun-Im | Innocean Worldwide | Art Director |
Bae Seung Kim | Innocean Worldwide | Agency Pd |
Suk Kyung Kang | Innocean Worldwide | Copywriter |
Young-Ho Hwang | Innocean Worldwide | Art Director |
Yeo Reum Shin | Innocean Worldwide | Copywriter |
Sung Chul Kwon | Innocean Worldwide | Art Director |
Jung A Kim | Innocean Worldwide | Creative Director |
<Result> 750% Take- out sales 450% Store visits 80% 2-4PM Promotion awareness Domino’s plans to expand Waterdrop ads to every store nationwide.
<Solution> The Waterdrop Ad Between 2 and 4pm the bicycle goes around the neighborhood. As the bicycle goes by, an AD is written on the street with water. Consumers see the message, learn the store’s location. And later, the sun slowly dries it up. Nothing left.
<Background> -Domino’s pizza is highly recognized as a delivery brand -So, take-out purchase rates are very low -The lowest purchase rates is between 2-4pm on a weekday - 40% promotional discount is in progress for Takeout orders but there’s no sign of changes on purchase rates. <Problem> -40% promotional discount for take-out but few people know about it. -Stores are hidden is areas where customers have trouble finding the locations. -It’s very expensive to advertise 376 individual locations. <Challenge> -Will be the media which has never seen before. - Will be the media which ….small budget media - Will be in a ECO-FRIENDLY - Will increase awareness on 2-4pm takeout promotions - Will be the immediate response