Results and Effectiveness

Miicalo is a small company based in South Korea, which produces protective films for smart devices. In the beginning of the PR, Miicalo had only 52 fans from Facebook. After initiating the project, the number of fan increased by 592% and SMART DOTS contents had 496,332 impressions. Moreover there was a 47% increase of response rates and 30 thousands 'Like's. As a result, Miicalo sales rate has increased more than 138%. This unexpectedly pleasant result was possible with a miniscule budget of 2,000 USD. Most importantly, SMART DOTS have made a difference among the market of ordinary protective films.

Creative Execution

Until we created SMART DOTS, there was a process of trial-and-error. After we tried a variety of tests like, positioning of the point, varying the size and texture. As a result, the Braille film; SMART DOTS was created. Numerous dots are used in the internet web address online and we exported those dots offline for the sight-challenged. SMART DOT is just the beginning. As of this point, warm ideas are being collected potentially for a broader group of the physically- challenged. We distributed SMART DOTS for free, to people who need it. To make it a viral promotion, various approach of campaign, Press & TV PR news will be utilized to drive large amount of network traffic to Miicalo’s Facebook page.

Insights, Strategy and the Idea

BRILLE + PROTECTIVE FILMS = SMART DOTS the Braille film; SMART DOTS was created. Numerous dots(we mean DOT COM Company) are used in the internet web address online and we exported those dots into offline space for the sight-challenged. SMART DOT is just the beginning.. The visually impaired were able to experience musical performances with the Braille protective film and best of all, more people showed interest in those who were previously excluded from the smart world because of their disabilities. As of this point, warm ideas are being collected potentially for a broader group of the physically- challenged.