DREAM FENCE

TitleDREAM FENCE
BrandSIMMONS
Product / ServiceSIMMONS BED
CategoryA03. Best Use of Outdoor
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Woo Hyung Son Blues Brothers Director
Suk Kyung Kang Innocean Worldwide Copywriter
Hoon Lim Innocean Worldwide Art Director
Bae Sung Kim Innocean Worldwide Agency Pd
Yeo Reum Shin Innocean Worldwide Copywriter
Se Hee Kim Innocean Worldwide Copywriter
Young Ho Hwang Innocean Worldwide Art Director
Sung Chul Kwon Innocean Worldwide Art Director
Jung Ah Kim Innocean Worldwide Creative Director

Results and Effectiveness

-Creating an opportunity to experience the SIMMONS mattress outside the shop. -The brand image could be reconsidered due to the natural exposure of the mattress and its’ functions. -Social interest on the neglected children could be aroused. -Mattress Expenses only $ 5,000.

Creative Execution

-Changing the outdoor billboard into a side box ad. -Reusing mattresses that have become useless. -Reducing injuries by attaching soft mattresses to the fence.

Insights, Strategy and the Idea

-The only baseball team in Korea consisting of members with hearing impairment. -Since the kids can’t hear, they get easily injured trying to catch the ball. -Poor training environment due to the lack of sponsorships. -The hard and shabby fence is the cause of frequent injuries.