| Title | DREAM FENCE |
| Brand | SIMMONS |
| Product / Service | SIMMONS BED |
| Category | A03. Best Use of Outdoor |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Woo Hyung Son | Blues Brothers | Director |
| Suk Kyung Kang | Innocean Worldwide | Copywriter |
| Hoon Lim | Innocean Worldwide | Art Director |
| Bae Sung Kim | Innocean Worldwide | Agency Pd |
| Yeo Reum Shin | Innocean Worldwide | Copywriter |
| Se Hee Kim | Innocean Worldwide | Copywriter |
| Young Ho Hwang | Innocean Worldwide | Art Director |
| Sung Chul Kwon | Innocean Worldwide | Art Director |
| Jung Ah Kim | Innocean Worldwide | Creative Director |
-Creating an opportunity to experience the SIMMONS mattress outside the shop. -The brand image could be reconsidered due to the natural exposure of the mattress and its’ functions. -Social interest on the neglected children could be aroused. -Mattress Expenses only $ 5,000.
-Changing the outdoor billboard into a side box ad. -Reusing mattresses that have become useless. -Reducing injuries by attaching soft mattresses to the fence.
-The only baseball team in Korea consisting of members with hearing impairment. -Since the kids can’t hear, they get easily injured trying to catch the ball. -Poor training environment due to the lack of sponsorships. -The hard and shabby fence is the cause of frequent injuries.