|Product / Service||SIMMONS BED|
|Category||A03. Best Use of Outdoor|
|Entrant||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Entrant Company||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Advertising Agency||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Woo Hyung Son||Blues Brothers||Director|
|Suk Kyung Kang||Innocean Worldwide||Copywriter|
|Hoon Lim||Innocean Worldwide||Art Director|
|Bae Sung Kim||Innocean Worldwide||Agency Pd|
|Yeo Reum Shin||Innocean Worldwide||Copywriter|
|Se Hee Kim||Innocean Worldwide||Copywriter|
|Young Ho Hwang||Innocean Worldwide||Art Director|
|Sung Chul Kwon||Innocean Worldwide||Art Director|
|Jung Ah Kim||Innocean Worldwide||Creative Director|
-Creating an opportunity to experience the SIMMONS mattress outside the shop. -The brand image could be reconsidered due to the natural exposure of the mattress and its’ functions. -Social interest on the neglected children could be aroused. -Mattress Expenses only $ 5,000.
-Changing the outdoor billboard into a side box ad. -Reusing mattresses that have become useless. -Reducing injuries by attaching soft mattresses to the fence.
-The only baseball team in Korea consisting of members with hearing impairment. -Since the kids can’t hear, they get easily injured trying to catch the ball. -Poor training environment due to the lack of sponsorships. -The hard and shabby fence is the cause of frequent injuries.