Title | KOI FISH FEED INVITE |
Brand | AYALA LAND |
Product / Service | NUVALI |
Category | B01. Corporate Information |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Dennis Carlos | Tbwa\santiago Mangada Puno | Print Producer |
Angelito Tan | Tbwa\santiago Mangada Puno | Final Artist |
Nolan Fabular | Tbwa\santiago Mangada Puno | Art Director |
Abi Capa | Tbwa\santiago Mangada Puno | Copywriter |
Jake Tesoro | Tbwa\santiago Mangada Puno | Art Director |
Marci Reyes | Tequila\manila | Executive Creative Director |
Melvin Mangada | Tbwa\santiago Mangada Puno | Chief Creative Officer |
By printing the mailer on fish feed instead of paper, the invite captures Nuvali's vision of sustainability where everything has a function and nothing goes to waste.Our unique invites generated hundreds of foot traffic, fed thousands of happy fish and produced zero waste.
In a sustainable ecosystem, everything has a purpose and nothing goes to waste. To give people a taste of Nuvali, we turned our invitation into fish feed. Made from natural ingredients and printed with edible ink, each sheet was designed after a specific variety of koi so that visitors could learn about the diversity of koi species while feeding the colourful creatures.
Nuvali is a sustainable community committed to creating living spaces that thrive with the earth. One of its biggest attractions is a man-made lake inhabited by thousands of koi fish. The direct campaign aims to invite people to understand Nuvali by experiencing its unique surroundings.