| Title | STILL WHITE |
| Brand | P&G |
| Product / Service | TIDE LAUNDRY DETERGENT |
| Category | B02. Consumer Products |
| Entrant | LEO BURNETT GUANGZHOU, CHINA |
| Entrant Company | LEO BURNETT GUANGZHOU, CHINA |
| Advertising Agency | LEO BURNETT GUANGZHOU, CHINA |
| Media Agency | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Neo Lam | Leo Burnett Guangzhou | Producer |
| Ivan Yang | Leo Burnett Guangzhou | Art Director |
| Jasmine Zhu | Leo Burnett Guangzhou | Art Director |
| Akui Ke | Leo Burnett Guangzhou | Senior Copywriter |
| Joe Yue | Leo Burnett Guangzhou | Associate Creative Director |
| Lau Tak Ho | Leo Burnett Guangzhou | Creative Director |
| Chong Kin | Leo Burnett Guangzhou | Executive Creative Director |
The awareness of Tide is boosted. So is the sales volume during the promotion period. The campaign is successful and it creates a lot of noise in the targeted market.
A road show event with huge setups was launched in a Guangzhou plaza. A big crowd of people were attracted to the location, and they had a chance to kick off the mechanics and interact with it. Targeted consumers were reminded that Tide is the perfect solution to all kinds of dirt.
To demonstrate Tide superior whiteness power in an extraordinary way.