|Brand||ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL|
|Product / Service||ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL|
|Category||A04. Best Use of Ambient Media: Small Scale|
|Entrant||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Entrant Company||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Advertising Agency||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Pico Thailand||Pico Thailand||Organizer|
|Phatarinee Sookumnuay||The Leo Burnett Group Thailand||Event Producer|
|Panjaporn Kruapanichwong||The Leo Burnett Group Thailand||Client Service|
|Yurayong Rugpratum||The Leo Burnett Group Thailand||Client Service|
|Vachira Pashekrepapon||The Leo Burnett Group Thailand||Copywriter|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Art Director|
|Paruj Daorai||The Leo Burnett Group Thailand||Art Director|
|Kroekkiat Chanthakitnukul||The Leo Burnett Group Thailand||Art Director|
|Piti Pongrakananon||The Leo Burnett Group Thailand||Art Director|
|Paruj Daorai||The Leo Burnett Group Thailand||Deputy Executive Creative Director|
|Keeratie Chaimoungkalo||The Leo Burnett Group Thailand||Executive Creative Director|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Chief Creative Officer|
Our eye-catching installations helped dramatize how important it is to give handicapped people working wheelchairs. Over 17,000 balloons were sold. The Foundation saw a 12% increase in annual fundraising. The campaign also proved that many people care and support the handicapped in Thailand.
'Supportive Balloons' We installed a number of broken wheelchairs in public areas. Each chair was missing a wheel, and leaned over to one side. We then asked people to buy supportive helium balloons that could be tied to one side of the broken wheelchair, elevating it to make the chair appear functional.
Thailand's Association of Persons with Physical Disabilities International wanted to raise funds in order to purchase and repair wheelchairs for people who need them. The organization wanted to raise awareness of the value of wheelchairs to handicapped people while encouraging donations to assist the effort.