|Title||THE DREAMING DOGS|
|Product / Service||UNIDOG|
|Category||A04. Best Use of Ambient Media: Small Scale|
|Entrant||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Entrant Company||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Advertising Agency||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Chattip Chaikitti||The Leo Burnett Group Thailand||Media Relations Manager|
|Pichayaporn Jitnupong||The Leo Burnett Group Thailand||Media Relations Manager|
|Prim Panachamnong||The Leo Burnett Group Thailand||Client Service|
|Sorasak Songnapawuttikul||The Leo Burnett Group Thailand||Copywriter|
|Chanwit Nimcharoen||The Leo Burnett Group Thailand||Copywriter|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Art Director|
|Sanpathit Tavijaroen||The Leo Burnett Group Thailand||Art Director|
|Jutarat Kongton||The Leo Burnett Group Thailand||Art Director|
|Sanpathit Tavijaroen||The Leo Burnett Group Thailand||Deputy Executive Creative Director|
|Keeratie Chaimoungkalo||The Leo Burnett Group Thailand||Executive Creative Director|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Chief Creative Officer|
Within 3 weeks, this campaign reached over 20,000 people, and, helped increasing 21% from the previous year of visitors on Unidog's Facebook, where provides up-to-date informations about the dogs at the Foundation. Which eventually helped finding 84 dogs real homes.
It was the first time ever that people could finally see what these dogs are dreaming about. We then tide these dreams with our fantasy balloon and walked them in many locations, mostly around pet selling streets where dog lovers are hanging and looking to take home their favourite characters. We wanted to spread one simple message to all dog lovers to convey the dog’s desire of having a home and having someone who can give them for a real comfort.
As number of homeless dogs have increasing everyday in Thailand, and starting to raise some serious concerns in many communities in Thailand. The Unidog Foundation was established as a non-profit organisation to provide solution in finding homes for them. Currently there are more than five hundred of homeless dogs are waiting to be adopt at the foundation, but the number of adopters is astoundingly decreased which goes unbalanced with the number of homeless dogs that keeps rising days in days out. We believe that all these dogs have been waiting with dreams of having owners, and dreams of having their own warmth homes. We wanted to illustrate their dreams to create strong bonding with people, so that they are being loved and finally find the home.