Title | TELEKINIZE THE RAINBOW |
Brand | WRIGLEY |
Product / Service | SKITTLES |
Category | A07. Best Use of Digital Media |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
David Halter | Clemenger Bbdo Sydney | Planner |
Ryan O'connell | Clemenger Bbdo Sydney | Planner |
Toby Royce | Clemenger Bbdo Sydney | Editor |
Anthony Tiernan | Clemenger Bbdo Sydney | Sound Engineer |
Jacqueline Nunns | Clemenger Bbdo Sydney | Account Services |
Anna Walters | Clemenger Bbdo Sydney | Account Services |
Emily Perrett | Clemenger Bbdo Sydney | Group Account Director |
Sophie Stone | Clemenger Bbdo Sydney | Set Design |
Ben Cai | Robotics Engineer | |
Joshua Brown | Clemenger Bbdo Sydney | Developer |
John Knutsson | Clemenger Bbdo Sydney | Programmer |
Crystal Rata | Clemenger Bbdo Sydney | Associate Producer |
Dave Flanagan | Clemenger Bbdo Sydney | Producer |
Airi Nakayama | Clemenger Bbdo Sydney | Designer |
Ben Clare | Clemenger Bbdo Sydney | Copywriter |
Luke Hawkins | Clemenger Bbdo Sydney | Art Director |
James Theophane | Clemenger Bbdo Sydney | Digital Creative Director |
Paul Nagy | Clemenger Bbdo Sydney | Executive Creative Director |
It was so popular, fans spent an average of over four minutes on the app. And ‘Likes’ of the Skittles Facebook page increased by 1500% every day. Best of all, in just one week, Skittles went from being unranked to having the third most popular Facebook page in Australia - all with a media spend of zero dollars. But most importantly, we created the first ever web experience that lets people move a physical object, without touching a thing.
We created an experience that enabled people to interact with the Skittles brand on Facebook in a way never before possible: we gave them telekinetic powers. To do this, we built WiFi-controlled robots - to which Skittles were attached via magnets. Then we developed facial recognition technology that read users’ eye movements via their webcam, and relayed the commands directly to the robots - enabling the world to move Skittles seemingly with their minds.
On average, just 6% of fans engage with a brand's Facebook Page after ‘liking’ it. To a brand like Skittles, that’s just terrible. So they wanted to enhance the social experience of their Australian and New Zealand Facebook fans.