Results and Effectiveness

The 3 minutes long daily program boasts approximately 1.6 million daily viewers and has had more than 200,000 participants, The results are chosen and published by major newspapers and news sites, further distributed through social media, and attracts the attention of new users, potentially generating a wider audience for the program the following day.（Executed from October 15th 2012 thru March 21st 2013; total 83 times）

Creative Execution

1)Japan's First Fully Automatically Generated TV Program., shown in a preset program format that scrolls vertically like a web site. 2)Led by the first ever Vocaloid anchorwoman that utilizes text-to-speech software to automatically moderate the program. 3)Based on the participation of the viewers, the program generated automatic content cycle, attracted the attention of public.

Insights, Strategy and the Idea

The core idea of the program was brought by the unresolved question; the integration of the live broadcast and the smartphone. In the frenzy era of social media, it seems none of the challenges has made a great success, despite many trials. With a cooperative support from Fuji TV network, the viewer participating live program was aired daily right after the 11 o'clock nationwide news, casting a vote on the day’s chosen topic from politics, economy, society, lifestyle, sports and entertainment and asks users for their opinion.