Winners & Shortlists
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Winners & Shortlists
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Winners
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title
Brand
Product / Service
Entrant Company
Location
Media Placement
Location
Award
A01 Best Use of Screens
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai
CHINA
OMD CHINA
Shanghai
OMD CHINA
Shanghai
CHINA
Short List
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai
INDIA
Gold Spike
A02 Best Use of Magazines/Newspapers
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai
INDIA
BEEHIVE COMMUNICATIONS
Mumbai
INDIA
Short List
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
STARCOM
Colombo
SRI LANKA
Silver
USHA UTHUP
COCACOLA INDIA
COKE STUDIO
LEO BURNETT INDIA Mumbai
INDIA
Short List
A03 Best Use of Outdoor
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Silver
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland
NEW ZEALAND
OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
NEW ZEALAND
Gold Spike
A04 Best Use of Ambient Media: Small Scale
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL
ARIGATO BENTO
I&S BBDO Tokyo
JAPAN
Short List
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai
INDIA
Bronze
LIBERATION WRAPPER
FRESHNESS BURGER
CLASSIC BURGER
DENTSU EAST JAPAN Tokyo
JAPAN
Gold Spike
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul
SOUTH KOREA
Silver
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND
NEW ZEALAND
Grand Prix
NEUTRAL STICKER
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Silver
NFC CHARITY STICKERS
UNICEF HK
CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG
HONG KONG
STARCOM MEDIAVEST GROUP
Hong Kong
HONG KONG
Short List
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
Short List
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA
CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur
MALAYSIA
Short List
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore
SINGAPORE
Gold Spike
THE PEE ANALYSER
ZOUK SINGAPORE
ANTI-DRINK DRIVING
DDB GROUP SINGAPORE
SINGAPORE
Short List
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
A05 Best Use of Ambient Media: Large Scale
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE
AUSTRALIA
Silver
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Gold Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney
AUSTRALIA
Silver
THE HIGHEST GOAL
ADIDAS JAPAN
FOOTBALL
TBWA\HAKUHODO Tokyo
JAPAN
Bronze
THE V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland
NEW ZEALAND
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
ART OF ABSORPTION
MAYFLOWER
TOILET PAPER
PUBLICIS SHANGHAI
CHINA
Short List
COFFEE CART
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
OMD
Auckland
NEW ZEALAND
Bronze
FUR HURTS
PETA
ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING
CHINA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Silver
I'M AMAZING!
McDONALD'S RESTAURANTS (HK)
McDONALD'S
DDB GROUP HONG KONG
HONG KONG
OMD HONG KONG
HONG KONG
Short List
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS
CARE AWARE
McCANN MELBOURNE
AUSTRALIA
Short List
MOVING WIFI
DTAC
DTAC WIFI
CREATIVE JUICE\BANGKOK
THAILAND
Bronze
PAY WITH A KISS
METRO ST JAMES
CAFÉ/RESTAURANT
LAVENDER* Sydney
AUSTRALIA
Short List
ROTI REMINDER
HINDUSTAN UNILEVER
LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY
AUSTRALIA
Gold Spike
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL
LUX SOAPS
JWT SINGAPORE
SINGAPORE
Short List
WATERDROP AD
DOMINO'S PIZZA
PIZZA
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WHAT DOES BEETLEING EVEN MEME?
VOLKSWAGEN
VW BEETLE
SPARK PHD Auckland
NEW ZEALAND
SPARK PHD
Auckland
SPARK PHD
Auckland
NEW ZEALAND
Bronze
A07 Best Use of Digital Media
5.2 YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!!!
HINDUSTAN UNILEVER
AXE DEODORANT
MINDSHARE Mumbai
INDIA
MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
Short List
CHROME EXPERIMENT: RAMAKIEN
GOOGLE
CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE
SINGAPORE
Short List
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai
CHINA
Silver
HOMEPAGE FOR THE HOMELESS
LADDER
HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne
AUSTRALIA
Short List
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY
BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul
SOUTH KOREA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE
MISSING PERSONS UNIT
VML Sydney
AUSTRALIA
Short List
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
DONATE-A-TONE
STARHUB
SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE
SINGAPORE
Short List
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok
THAILAND
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Bronze
FLASH DRIVING GAME
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
OMD Wellington
NEW ZEALAND
OMD
Wellington
NEW ZEALAND
Bronze
HIDE 'N' SEEK
GM ENCORE
GM ENCORE
OGILVY BEIJING
CHINA
HYLINK DIGITAL SOLUTIONS
Shanghai
CHINA
Short List
HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN
HINDUSTAN UNILEVER
ACTIVE WHEEL (DETERGENT)
NETCORE Mumbai
INDIA
OMNICOM MEDIA GROUP
Mumbai
INDIA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING
CHINA
ALWAYS
Shanghai
CHINA
Short List
NIKE WECHAT FREEID
NIKE
NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai
CHINA
MINDSHARE CHINA
Shanghai
CHINA
Short List
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN
DENTSU Tokyo
JAPAN
Bronze
A09 Best Use of Social Media Marketing
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING
CHINA
MEDIACOM
Beijing
CHINA
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Silver
FIND YOUR GREATNESS
NIKE
NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai
CHINA
MINDSHARE CHINA
Shanghai
CHINA
Bronze
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
TOUCH DDB
Taguig City
THE PHILIPPINES
Silver
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION
DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney
AUSTRALIA
Silver
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4
COLENSO BBDO Auckland
NEW ZEALAND
STARCOM NEW ZEALAND
Auckland
NEW ZEALAND
Silver
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland
NEW ZEALAND
Gold Spike
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE
AUSTRALIA
IKON
Melbourne
AUSTRALIA
Short List
B01 Corporate Information
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Short List
ORIGIN ENERGY TALES
ORIGIN ENERGY
ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
SPARE SPACE, SPREAD LOVE
JOHNSON & JOHNSON
JOHNSON'S BABY
OMD CHINA Shanghai
CHINA
OMD CHINA
Shanghai
OMD CHINA
Shanghai
CHINA
Silver
THE HIGHEST GOAL
ADIDAS JAPAN
FOOTBALL
TBWA\HAKUHODO Tokyo
JAPAN
Short List
B02 Consumer Products
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING
CHINA
MEDIACOM
Beijing
CHINA
Short List
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul
SOUTH KOREA
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
IKON COMMUNICATIONS
Sydney
AUSTRALIA
Bronze
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG
WYETH GOLD
OMD HONG KONG
HONG KONG
OMD HONG KONG
HONG KONG
Bronze
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY
AUSTRALIA
Short List
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore
SINGAPORE
Silver
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA
LAMB
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Short List
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WORLD'S LONGEST CATWALK
ECCO
ECCO SHOES
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Silver
B03 Consumer Services
A COUNTRY ONLY WE HAVE
KOREAN AIR
KOREAN AIR
HS AD Seoul
SOUTH KOREA
Silver
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney
AUSTRALIA
Bronze
NEUTRAL STICKER
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
TOUCH DDB
Taguig City
THE PHILIPPINES
Silver
WATERDROP AD
DOMINO'S PIZZA
PIZZA
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Silver
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai
CHINA
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Gold Spike
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai
INDIA
Silver
OLD PARTS FOR NEW
ORBIS HK
ORBIS
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Silver
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
C01 Integrated Media Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Silver
HSBC SERIOUS PLAY
HSBC
HSBC
JWT LONDON
UNITED KINGDOM
Short List
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
IKON COMMUNICATIONS
Sydney
AUSTRALIA
Short List
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA
LAMB
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Short List
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland
NEW ZEALAND
OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
NEW ZEALAND
Bronze
A01 Best Use of Screens
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai
CHINA
OMD CHINA
Shanghai
OMD CHINA
Shanghai
CHINA
Short List
THE B-MOVIE STAR
AFFECTION AIDS / AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai
INDIA
Gold Spike
A02 Best Use of Magazines/Newspapers
MALAYSIA MEGA BAG
TOURISM MALAYSIA / MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai
INDIA
BEEHIVE COMMUNICATIONS
Mumbai
INDIA
Short List
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
STARCOM
Colombo
SRI LANKA
Silver
USHA UTHUP
COCACOLA INDIA / COKE STUDIO
LEO BURNETT INDIA Mumbai
INDIA
Short List
A03 Best Use of Outdoor
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA / FUND RAISING
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Silver
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC / EDUCATION
OPEN COMMUNICATIONS Auckland
NEW ZEALAND
OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
NEW ZEALAND
Gold Spike
A04 Best Use of Ambient Media: Small Scale
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL / ARIGATO BENTO
I&S BBDO Tokyo
JAPAN
Short List
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai
INDIA
Bronze
LIBERATION WRAPPER
FRESHNESS BURGER / CLASSIC BURGER
DENTSU EAST JAPAN Tokyo
JAPAN
Gold Spike
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul
SOUTH KOREA
Silver
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND
NEW ZEALAND
Grand Prix
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Silver
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG
HONG KONG
STARCOM MEDIAVEST GROUP
Hong Kong
HONG KONG
Short List
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
Short List
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur
MALAYSIA
Short List
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
THE GERM STAMP
PROCTER & GAMBLE / SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore
SINGAPORE
Gold Spike
THE PEE ANALYSER
ZOUK SINGAPORE / ANTI-DRINK DRIVING
DDB GROUP SINGAPORE
SINGAPORE
Short List
THE POWER OF WATER
SOMANG COSMETICS / ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
A05 Best Use of Ambient Media: Large Scale
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE
AUSTRALIA
Silver
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Gold Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney
AUSTRALIA
Silver
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo
JAPAN
Bronze
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland
NEW ZEALAND
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
ART OF ABSORPTION
MAYFLOWER / TOILET PAPER
PUBLICIS SHANGHAI
CHINA
Short List
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
OMD
Auckland
NEW ZEALAND
Bronze
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING
CHINA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Silver
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG
HONG KONG
OMD HONG KONG
HONG KONG
Short List
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS / CARE AWARE
McCANN MELBOURNE
AUSTRALIA
Short List
MOVING WIFI
DTAC / DTAC WIFI
CREATIVE JUICE\BANGKOK
THAILAND
Bronze
PAY WITH A KISS
METRO ST JAMES / CAFÉ/RESTAURANT
LAVENDER* Sydney
AUSTRALIA
Short List
ROTI REMINDER
HINDUSTAN UNILEVER / LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY
AUSTRALIA
Gold Spike
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL / LUX SOAPS
JWT SINGAPORE
SINGAPORE
Short List
WATERDROP AD
DOMINO'S PIZZA / PIZZA
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WHAT DOES BEETLEING EVEN MEME?
VOLKSWAGEN / VW BEETLE
SPARK PHD Auckland
NEW ZEALAND
SPARK PHD
Auckland
SPARK PHD
Auckland
NEW ZEALAND
Bronze
A07 Best Use of Digital Media
5.2 YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!!!
HINDUSTAN UNILEVER / AXE DEODORANT
MINDSHARE Mumbai
INDIA
MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
Short List
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE
SINGAPORE
Short List
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai
CHINA
Silver
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne
AUSTRALIA
Short List
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul
SOUTH KOREA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE / MISSING PERSONS UNIT
VML Sydney
AUSTRALIA
Short List
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE
SINGAPORE
Short List
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok
THAILAND
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Bronze
FLASH DRIVING GAME
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
OMD Wellington
NEW ZEALAND
OMD
Wellington
NEW ZEALAND
Bronze
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING
CHINA
HYLINK DIGITAL SOLUTIONS
Shanghai
CHINA
Short List
HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN
HINDUSTAN UNILEVER / ACTIVE WHEEL (DETERGENT)
NETCORE Mumbai
INDIA
OMNICOM MEDIA GROUP
Mumbai
INDIA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM / BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING
CHINA
ALWAYS
Shanghai
CHINA
Short List
NIKE WECHAT FREEID
NIKE / NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai
CHINA
MINDSHARE CHINA
Shanghai
CHINA
Short List
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo
JAPAN
Bronze
A09 Best Use of Social Media Marketing
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING
CHINA
MEDIACOM
Beijing
CHINA
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Silver
FIND YOUR GREATNESS
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai
CHINA
MINDSHARE CHINA
Shanghai
CHINA
Bronze
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
TOUCH DDB
Taguig City
THE PHILIPPINES
Silver
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney
AUSTRALIA
Silver
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland
NEW ZEALAND
STARCOM NEW ZEALAND
Auckland
NEW ZEALAND
Silver
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland
NEW ZEALAND
Gold Spike
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE
AUSTRALIA
IKON
Melbourne
AUSTRALIA
Short List
B01 Corporate Information
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Short List
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
SPARE SPACE, SPREAD LOVE
JOHNSON & JOHNSON / JOHNSON'S BABY
OMD CHINA Shanghai
CHINA
OMD CHINA
Shanghai
OMD CHINA
Shanghai
CHINA
Silver
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo
JAPAN
Short List
B02 Consumer Products
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING
CHINA
MEDIACOM
Beijing
CHINA
Short List
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul
SOUTH KOREA
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
IKON COMMUNICATIONS
Sydney
AUSTRALIA
Bronze
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG
HONG KONG
OMD HONG KONG
HONG KONG
Bronze
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY
AUSTRALIA
Short List
THE GERM STAMP
PROCTER & GAMBLE / SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore
SINGAPORE
Silver
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA / LAMB
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Short List
THE POWER OF WATER
SOMANG COSMETICS / ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WORLD'S LONGEST CATWALK
ECCO / ECCO SHOES
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Silver
B03 Consumer Services
A COUNTRY ONLY WE HAVE
KOREAN AIR / KOREAN AIR
HS AD Seoul
SOUTH KOREA
Silver
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney
AUSTRALIA
Bronze
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
TOUCH DDB
Taguig City
THE PHILIPPINES
Silver
WATERDROP AD
DOMINO'S PIZZA / PIZZA
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Silver
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai
CHINA
Bronze
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE
AUSTRALIA
Gold Spike
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai
INDIA
Silver
OLD PARTS FOR NEW
ORBIS HK / ORBIS
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Silver
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
C01 Integrated Media Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE
SINGAPORE
MEC
Singapore
SINGAPORE
Silver
HSBC SERIOUS PLAY
HSBC / HSBC
JWT LONDON
UNITED KINGDOM
Short List
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila
THE PHILIPPINES
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY
AUSTRALIA
IKON COMMUNICATIONS
Sydney
AUSTRALIA
Short List
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA / LAMB
UM Sydney
AUSTRALIA
UM
Sydney
UM
Sydney
AUSTRALIA
Short List
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC / EDUCATION
OPEN COMMUNICATIONS Auckland
NEW ZEALAND
OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
NEW ZEALAND
Bronze