Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai INDIA
Gold
WE MADE EVERYONE WOMAN LOOK LIKE A HEROINE
HINDUSTAN UNILEVER
LAKME COLOUR COSMETICS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
THE BREW THAT BONDS
UNILEVER SRI LANKA
BROOKEBOND LAOJEE
MINDSHARE Colombo SRI LANKA MINDSHARE Colombo SRI LANKA
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK
REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo JAPAN BASCULE Tokyo JAPAN
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE
SNICKERS
STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
WHAT'S YOUR GUILTY PLEASURE
PROCTER & GAMBLE, PRESTIGE
GUCCI PERFUMES
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
Short List
NIKE PARALLEL JOURNEYS
NIKE INDIA
NIKE CRICKET
JWT INDIA Mumbai INDIA MINDSHARE Bangalore INDIA
HIDDEN COMMERCIALS
NISSAN MOTORS INDIA
AUTOMOBILES
TBWA\INDIA Mumbai INDIA
A02 Best Use of Magazines/Newspapers
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM Colombo SRI LANKA
Silver
PAPER CUTS LIFE
GREENPEACE
GREENPEACE
SAATCHI & SAATCHI GREAT WALL ADVERTISING Shanghai CHINA CHINA ADVERTISING Shanghai CHINA
YOUTH SPREAD
KOMPAS GRAMEDIA
KOMPAS
HAKUHODO INDONESIA Jakarta INDONESIA
ABOUT TOWN
LION
LINDAUER SPARKLING WINE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BEETLEING
VOLKSWAGEN
VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SPACESTATION Auckland NEW ZEALAND
USHA UTHUP
COCACOLA INDIA
COKE STUDIO
LEO BURNETT INDIA Mumbai INDIA
Short List
THE ICE-COLD MURDER FILES
EZAKI GLICO
ICE NO MI
ENGINE FILM Tokyo JAPAN
KOLOUR THE NEW YOU
SPLASH CORPORATION
HAIR COLOR
OMD PHILIPPINES Makati City THE PHILIPPINES OMD PHILIPPINES Makati City THE PHILIPPINES
NEWS BOTTLE
THE MAINICHI NEWSPAPERS
THE MAINICHI NEWSPAPERS
DENTSU Tokyo JAPAN
THE IMPORTED AD
DHL EXPRESS AUSTRALIA
DHL IMPORT EXPRESS
CLEMENGER PROXIMITY Sydney AUSTRALIA
THE PRINT AD THAT ACTUALLY WORKS
GE
GENX JET ENGINE
CLEMENGER BBDO SYDNEY AUSTRALIA
TASTING PERFECT WHITE COFFEE
NESTLÉ
PREMIUM WHITE COFFEE
ZENITHOPTIMEDIA Hong Kong HONG KONG ZENITHOPTIMEDIA Hong Kong HONG KONG
TRANSPARENT NEWSPAPER
MERCURY ENERGY
GOOD ENERGY MONITOR
WHYBIN\TBWA AUCKLAND NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
THE SCREEN IN THE MAGAZINE
VOLKSWAGEN
VW BEETLE
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT
THEME PARK
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
DETERGENT GOES HIGH FASHION
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT
PHD MEDIA Makati City THE PHILIPPINES PHD MEDIA Makati City THE PHILIPPINES
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai INDIA
Short List
A03 Best Use of Outdoor
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS Auckland NEW ZEALAND
Gold
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
SMH -ANAMORPHIC
FAIRFAX MEDIA
THE SYDNEY MORNING HERALD NEWSPAPER
WHYBIN\TBWA SYDNEY AUSTRALIA CARAT AUSTRALIA Sydney AUSTRALIA
DIVORCE
DHL
DHL EXPRESS COURIER
GREY WORLDWIDE INDIA Mumbai INDIA
THE QUESTION BUS
ROADSHOW
ROADSHOW
McCANN WORLDGROUP Hong Kong HONG KONG
DREAM FENCE
SIMMONS
SIMMONS BED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
FAST FRONT PAGES
NEWS CORP AUSTRALIA
NEWSPAPERS
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
THE BILLBOARD KILLER
KIWICARE
CLEANING PRODUCTS
CONTAGION Auckland NEW ZEALAND
POST-IT TO WIN IT
VOLKSWAGEN
VOLKSWAGEN POLO AND VENTO
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
THE GREAT TIGER ART HEIST
DB BREWERIES
TIGER BEER
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
SHANGHAI FORWARD
NIKE
NIKE RUNNING
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA KINETIC Shanghai CHINA
A04 Best Use of Ambient Media: Small Scale
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Grand Prix
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore SINGAPORE
Gold
LIBERATION WRAPPER
FRESHNESS BURGER
CLASSIC BURGER
DENTSU EAST JAPAN Tokyo JAPAN
Gold
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
Silver
NEUTRAL STICKER
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Bronze
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
SMART DOTS
THE VIEWZONE COMPNAY
MIICALO
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
QR COOKIES
FOUR DIRECTIONS
ELECTRONIC BOOKSTORE
GREY GROUP HONG KONG HONG KONG
HAPPY SHOT
SANOFI
CHARITY
PUBLICIS SHANGHAI CHINA
STAMPS AGAINST ANIMAL TRAFFICKING
ACRES
ANIMAL CHARITY
PUBLICIS SINGAPORE SINGAPORE