Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
Short List
HIDDEN COMMERCIALS
NISSAN MOTORS INDIA
AUTOMOBILES
TBWA\INDIA Mumbai INDIA
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK
REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo JAPAN BASCULE Tokyo JAPAN
NIKE PARALLEL JOURNEYS
NIKE INDIA
NIKE CRICKET
JWT INDIA Mumbai INDIA MINDSHARE Bangalore INDIA
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE
SNICKERS
STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai INDIA
Gold
THE BREW THAT BONDS
UNILEVER SRI LANKA
BROOKEBOND LAOJEE
MINDSHARE Colombo SRI LANKA MINDSHARE Colombo SRI LANKA
WE MADE EVERYONE WOMAN LOOK LIKE A HEROINE
HINDUSTAN UNILEVER
LAKME COLOUR COSMETICS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
WHAT'S YOUR GUILTY PLEASURE
PROCTER & GAMBLE, PRESTIGE
GUCCI PERFUMES
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
A02 Best Use of Magazines/Newspapers
ABOUT TOWN
LION
LINDAUER SPARKLING WINE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BEETLEING
VOLKSWAGEN
VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SPACESTATION Auckland NEW ZEALAND
DETERGENT GOES HIGH FASHION
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT
PHD MEDIA Makati City THE PHILIPPINES PHD MEDIA Makati City THE PHILIPPINES
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT
THEME PARK
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
KOLOUR THE NEW YOU
SPLASH CORPORATION
HAIR COLOR
OMD PHILIPPINES Makati City THE PHILIPPINES OMD PHILIPPINES Makati City THE PHILIPPINES
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai INDIA
Short List
NEWS BOTTLE
THE MAINICHI NEWSPAPERS
THE MAINICHI NEWSPAPERS
DENTSU Tokyo JAPAN
PAPER CUTS LIFE
GREENPEACE
GREENPEACE
SAATCHI & SAATCHI GREAT WALL ADVERTISING Shanghai CHINA CHINA ADVERTISING Shanghai CHINA
TASTING PERFECT WHITE COFFEE
NESTLÉ
PREMIUM WHITE COFFEE
ZENITHOPTIMEDIA Hong Kong HONG KONG ZENITHOPTIMEDIA Hong Kong HONG KONG
THE ICE-COLD MURDER FILES
EZAKI GLICO
ICE NO MI
ENGINE FILM Tokyo JAPAN
THE IMPORTED AD
DHL EXPRESS AUSTRALIA
DHL IMPORT EXPRESS
CLEMENGER PROXIMITY Sydney AUSTRALIA
THE PRINT AD THAT ACTUALLY WORKS
GE
GENX JET ENGINE
CLEMENGER BBDO SYDNEY AUSTRALIA
THE SCREEN IN THE MAGAZINE
VOLKSWAGEN
VW BEETLE
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
TRANSPARENT NEWSPAPER
MERCURY ENERGY
GOOD ENERGY MONITOR
WHYBIN\TBWA AUCKLAND NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM Colombo SRI LANKA
Silver
USHA UTHUP
COCACOLA INDIA
COKE STUDIO
LEO BURNETT INDIA Mumbai INDIA
Short List
YOUTH SPREAD
KOMPAS GRAMEDIA
KOMPAS
HAKUHODO INDONESIA Jakarta INDONESIA
A03 Best Use of Outdoor
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
DIVORCE
DHL
DHL EXPRESS COURIER
GREY WORLDWIDE INDIA Mumbai INDIA
DREAM FENCE
SIMMONS
SIMMONS BED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
FAST FRONT PAGES
NEWS CORP AUSTRALIA
NEWSPAPERS
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
POST-IT TO WIN IT
VOLKSWAGEN
VOLKSWAGEN POLO AND VENTO
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
SHANGHAI FORWARD
NIKE
NIKE RUNNING
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA KINETIC Shanghai CHINA
SMH -ANAMORPHIC
FAIRFAX MEDIA
THE SYDNEY MORNING HERALD NEWSPAPER
WHYBIN\TBWA SYDNEY AUSTRALIA CARAT AUSTRALIA Sydney AUSTRALIA
THE BILLBOARD KILLER
KIWICARE
CLEANING PRODUCTS
CONTAGION Auckland NEW ZEALAND
THE GREAT TIGER ART HEIST
DB BREWERIES
TIGER BEER
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
THE QUESTION BUS
ROADSHOW
ROADSHOW
McCANN WORLDGROUP Hong Kong HONG KONG
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION
OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS Auckland NEW ZEALAND
Gold
A04 Best Use of Ambient Media: Small Scale
A RECIPE FOR ART
MAYFLOWER
KITCHEN PAPER
PUBLICIS SHANGHAI CHINA
DENGUE BOTTLE
MAYNILAD WATER SERVICES
ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
FREE CREATIVE SPACE
A.P. HONDA CO.,LTD.
ZOOMER-X
DENTSU PLUS Bangkok THAILAND
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL
ARIGATO BENTO
I&S BBDO Tokyo JAPAN
Short List
GIVING FORWARD
PARIS BAGUETTE / HANJIN TRANSPORTATION
PARIS BAGUETTE / HANJIN LOGISTICS
HS AD Seoul SOUTH KOREA
HAPPY SHOT
SANOFI
CHARITY
PUBLICIS SHANGHAI CHINA
HAPPYTABLE
MCDONALD'S
HAPPYMEAL
DDB GROUP SINGAPORE SINGAPORE
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Bronze
HOT SAUCE
FORD
FIESTA ST
JWT Auckland NEW ZEALAND
LET YOUR SOFT SIDE OUT
KIMBERLY-CLARK TAIWAN
TISSUE
JWT SHANGHAI CHINA GROUPM CHINA Shanghai CHINA
LIBERATION WRAPPER
FRESHNESS BURGER
CLASSIC BURGER
DENTSU EAST JAPAN Tokyo JAPAN
Gold
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
Silver