The Awards
Competitions
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Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE		 GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
A02 Premiums & Giveaways
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC		 I&S BBDO Tokyo JAPAN
Short List
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU		 ADK JAPAN Tokyo JAPAN
Short List
HSBC SERIOUS PLAY
HSBC / HSBC		 JWT LONDON UNITED KINGDOM
Short List
STORIES FOR EVERY JOURNEY
QANTAS / BRAND		 DROGA5 SYDNEY AUSTRALIA
Short List
A04 Ambient/Alternative Media
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME		 DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND		 WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver Spike
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS		 OGILVY & MATHER ADVERTISING Beijing CHINA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA		 LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA		 HAKUHODO Tokyo JAPAN
Gold Spike
CUT TO BUILD
THE J.C.C. CO. / OLFA CUTTER		 OGILVY & MATHER Bangkok THAILAND
Short List
HELP DESK
AARAMBH / HELP DESK		 DDB MUDRA GROUP Mumbai INDIA
Short List
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME		 M&C SAATCHI/MARK Sydney AUSTRALIA
Silver Spike
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES		 CLEMENGER BBDO SYDNEY AUSTRALIA
Gold Spike
INSTANT NEWS SATIRE
SAMSUNG / SAMSUNG GALAXY NOTE II		 COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION		 DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS		 DM9 JAYMESYFU Makati City THE PHILIPPINES
Gold Spike
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS		 McCANN MELBOURNE AUSTRALIA
Gold Spike
B01 Corporate Information
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN		 Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
THE SHARING CAN
COCA-COLA / COCA-COLA		 OGILVY & MATHER SINGAPORE SINGAPORE
Gold Spike
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL / LUX SOAPS		 JWT SINGAPORE SINGAPORE
Short List
THE LETTERBOX TARP
SUNCORP INSURANCE / SUNCORP HOME INSURANCE		 GP Y&R Brisbane AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA		 LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME		 M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze Spike
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS		 DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND		 WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze Spike
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING		 DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
TWIGNATURE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL		 BMF Melbourne AUSTRALIA
Short List
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS		 McCANN MELBOURNE AUSTRALIA
Gold Spike
MAILBOOKS FOR GOOD
RANDOM HOUSE / THE FOOTPATH LIBRARY / MAILBOOKS FOR GOOD		 BMF Sydney AUSTRALIA
Short List
HELP DESK
AARAMBH / HELP DESK		 DDB MUDRA GROUP Mumbai INDIA
Short List
FROZEN BULLETS
PEACE ONE DAY / PEACE ONE DAY		 SHINEWORKS Shanghai CHINA
Short List
C01 Integrated Campaign Led by Direct
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Silver Spike