Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING
AIR FORCE		 GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze
A02 Premiums & Giveaways
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA
THE JAPAN PILL-HARMONIC		 I&S BBDO Tokyo JAPAN
Short List
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES
SUBARU		 ADK JAPAN Tokyo JAPAN
Short List
HSBC SERIOUS PLAY
HSBC
HSBC		 JWT LONDON UNITED KINGDOM
Short List
STORIES FOR EVERY JOURNEY
QANTAS
BRAND		 DROGA5 SYDNEY AUSTRALIA
Short List
A04 Ambient/Alternative Media
CALL GIRL
PRIME TELEVISION
TELEVISION PROGRAMME		 DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND		 WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver
FUR HURTS
PETA
ETHICAL TREATMENT OF ANIMALS		 OGILVY & MATHER ADVERTISING Beijing CHINA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA		 LEO BURNETT SYDNEY AUSTRALIA
Bronze
ZIMA Z-MACHINES
MOLSON COORS JAPAN
ZIMA		 HAKUHODO Tokyo JAPAN

Gold Spike
CUT TO BUILD
THE J.C.C. CO.
OLFA CUTTER		 OGILVY & MATHER Bangkok THAILAND
Short List
HELP DESK
AARAMBH
HELP DESK		 DDB MUDRA GROUP Mumbai INDIA
Short List
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA
GOOGLE CHROME		 M&C SAATCHI/MARK Sydney AUSTRALIA
Silver
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES		 CLEMENGER BBDO SYDNEY AUSTRALIA

Gold Spike
INSTANT NEWS SATIRE
SAMSUNG
SAMSUNG GALAXY NOTE II		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION		 DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS		 DM9 JAYMESYFU Makati City THE PHILIPPINES

Gold Spike
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER
DUREX		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION
DUCHENNE MUSCULAR DYSTROPHY CHARITY		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS		 McCANN MELBOURNE AUSTRALIA

Gold Spike
B01 Corporate Information
DENGUE BOTTLE
MAYNILAD WATER SERVICES
ANTI-DENGUE FEVER CAMPAIGN		 Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION
2013 AWARD AWARDS		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
THE SHARING CAN
COCA-COLA
COCA-COLA		 OGILVY & MATHER SINGAPORE SINGAPORE

Gold Spike
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL
LUX SOAPS		 JWT SINGAPORE SINGAPORE
Short List
THE LETTERBOX TARP
SUNCORP INSURANCE
SUNCORP HOME INSURANCE		 GP Y&R Brisbane AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA		 LEO BURNETT SYDNEY AUSTRALIA
Bronze
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA
GOOGLE CHROME		 M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS		 DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND		 WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
STAND INS
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING		 DDB GROUP SINGAPORE SINGAPORE
Bronze
TWIGNATURE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL		 BMF Melbourne AUSTRALIA
Short List
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS		 McCANN MELBOURNE AUSTRALIA

Gold Spike
MAILBOOKS FOR GOOD
RANDOM HOUSE / THE FOOTPATH LIBRARY
MAILBOOKS FOR GOOD		 BMF Sydney AUSTRALIA
Short List
HELP DESK
AARAMBH
HELP DESK		 DDB MUDRA GROUP Mumbai INDIA
Short List
FROZEN BULLETS
PEACE ONE DAY
PEACE ONE DAY		 SHINEWORKS Shanghai CHINA
Short List
C01 Integrated Campaign Led by Direct
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Silver