Title Brand Product / Service Entrant Company Location Award
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Silver Spike
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze Spike
B02 Consumer Products
SCAREAM HALLOWEEN
BACARDI JAPAN / BACARDI
PICS Tokyo JAPAN
A03 Company Literature
STAND UP HOMELESS! STAND-UP RECEIPTS!
THE BIG ISSUE JAPAN / THE BIG ISSUE JAPAN
HAKUHODO Tokyo JAPAN
A02 Premiums & Giveaways
DOWNLOADABLE CAR: N-ONE CRAFT
HONDA MOTOR CO. / N-ONE
DENTSU Tokyo JAPAN
C01 Integrated Campaign Led by Direct
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo JAPAN
A01 Mailings
THE IMPORTED AD
DHL EXPRESS AUSTRALIA / DHL IMPORT EXPRESS
CLEMENGER BBDO SYDNEY AUSTRALIA
B01 Corporate Information
THE PROVOCATIVE PHILOSOPHY OF CIRCUIT BREAKING
COMMUNICATIONS COUNCIL / CIRCUS FESTIVAL 2013
LEO BURNETT MELBOURNE AUSTRALIA
B05 Public Service, Charity & Fund Raising
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
A04 Ambient/Alternative Media
DIRTY SHOES
KOREAN RED CROSS / KOREAN RED CROSS
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
B04 Business Products & Services
THE IMPORTED AD
DHL EXPRESS AUSTRALIA / DHL IMPORT EXPRESS
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE
A01 Mailings
THE PROVOCATIVE PHILOSOPHY OF CIRCUIT BREAKING
COMMUNICATIONS COUNCIL / CIRCUS FESTIVAL 2013
LEO BURNETT MELBOURNE AUSTRALIA
C01 Integrated Campaign Led by Direct
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
B01 Corporate Information
WALKFORCE
HAKUHODO HUMAN RESOURCES DEPARTMENT / RECRUITMENT
HAKUHODO Tokyo JAPAN
A02 Premiums & Giveaways
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC
I&S BBDO Tokyo JAPAN
Short List
B03 Consumer Services
THE SAME NAME PASS
PUBLIC VIEWING IN KOKURITSU STADIUM COMITTEE / FIFA WORLDCUP PUBLIC VIEWING
DENTSU Tokyo JAPAN
A04 Ambient/Alternative Media
HOLD A LIFE
UNICEF / UNICEF
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
HOLD A LIFE
UNICEF / UNICEF
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE SPACE HANGOUT POWERED BY GOOGLE *CONNECT PEOPLE'S ROOM WITH SPACE, FOR THE F
JAXA / JAPAN AEROSPACE EXPLORATION AGENCY
DENTSU Tokyo JAPAN
B02 Consumer Products
DOWNLOADABLE CAR: N-ONE CRAFT
HONDA MOTOR CO. / N-ONE
DENTSU Tokyo JAPAN
A05 Best Use of Digital Media in a Direct Campaign
1,000,000 GENKI SONG PROJECT
KIRIN HOLDINGS COMPANY / KIRIN PLUS-I
DAIKO ADVERTISING Tokyo JAPAN
B04 Business Products & Services
DON'T TRADE LIKE IT'S THE NINETIES
NABTRADE / ONLINE SHARE TRADING PLATFORM
WHYBIN\TBWA SYDNEY AUSTRALIA
A02 Premiums & Giveaways
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU
ADK JAPAN Tokyo JAPAN
Short List
C01 Integrated Campaign Led by Direct
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
B02 Consumer Products
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
A05 Best Use of Digital Media in a Direct Campaign
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold Spike
B03 Consumer Services
NOTHING BEATS A JINGLE
WELLINGTON INTERNATIONAL UKULELE ORCHESTRA / ENTERTAINMENT
CLEMENGER BBDO Wellington NEW ZEALAND
B05 Public Service, Charity & Fund Raising
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
A04 Ambient/Alternative Media
MAN IN THE CAGE
SOCIETY FOR COMMUNITY ORGANIZATION / HOUSING
PUBLICIS WORLDWIDE Hong Kong HONG KONG
A06 Best Use of Other Digital Platforms in a Direct Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
B01 Corporate Information
KOI FISH FEED INVITE
AYALA LAND / NUVALI
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
B04 Business Products & Services
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
CONNECTING CONTINENTS
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT LTD / SHANGRI-LA HOTELS & RESORTS
OGILVY & MATHER GROUP HONG KONG HONG KONG
A01 Mailings
REVERSAL OF ROLES
HELPAGE INDIA / HELPAGE INDIA
TAPROOT INDIA Mumbai INDIA
B01 Corporate Information
THE GENOMUSIC PROJECT
BAY BEAT COLLECTIVE / BAY BEAT COLLECTIVE
JWT INDIA Mumbai INDIA
A04 Ambient/Alternative Media
ART OF ABSORPTION
MAYFLOWER / TOILET PAPER
PUBLICIS SHANGHAI CHINA
B05 Public Service, Charity & Fund Raising
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
A05 Best Use of Digital Media in a Direct Campaign
V ROBBERS
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
WALKFORCE
HAKUHODO HUMAN RESOURCES DEPARTMENT / RECRUITMENT
HAKUHODO Tokyo JAPAN
A02 Premiums & Giveaways
HOT WHEELS 'KEY CHAIN'
MATTEL TOYS (INDIA) / HOT WHEELS
OGILVY & MATHER INDIA Mumbai INDIA
B03 Consumer Services
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
TRANSPARENT NEWSPAPER
MERCURY ENERGY / GOOD ENERGY METER
WHYBIN\TBWA AUCKLAND NEW ZEALAND
A02 Premiums & Giveaways
THE CORONA CALENDAR
GRUPO MODELO / CORONA BEER
TBWA\SINGAPORE SINGAPORE
A05 Best Use of Digital Media in a Direct Campaign
INSTANT NEWS SATIRE
SAMSUNG / SAMSUNG GALAXY NOTE II
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
B05 Public Service, Charity & Fund Raising
RADIO LEGENDS
NEW ZEALAND TRANSPORT AGENCY / ANTI-DRINK DRIVING
CLEMENGER BBDO Wellington NEW ZEALAND
A06 Best Use of Other Digital Platforms in a Direct Campaign
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS HONG KONG / SAMSUNG NX1000 DIGITAL CAMERA
CHEIL HONG KONG HONG KONG
B01 Corporate Information
DREAM FENCE
SIMMONS / SIMMONS BED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA