Title Brand Product / Service Entrant Company Location Award
A04 Ambient/Alternative Media
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
CALENDAR OF LIFE
RAMATHIBODI FOUNDATION / CANCER PROJECT
BBDO PROXIMITY THAILAND Bangkok THAILAND
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
A04 Ambient/Alternative Media
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
SOCIAL BREAK
NESTLÉ / KIT KAT
JWT SINGAPORE SINGAPORE
THE NEGOTIATION
HEINEKEN ASIA PACIFIC / HEINEKEN
TBWA\TEQUILA SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
POSTERASI
HEINZ ABC / HOMESTYLE SAMBAL TERASI (CHILI)
TBWA\INDONESIA Jakarta INDONESIA
B05 Public Service, Charity & Fund Raising
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
A06 Best Use of Other Digital Platforms in a Direct Campaign
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai INDIA
MISSING CHILDREN
BAOBEIHUIJIA.COM / BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA
A04 Ambient/Alternative Media
TELEMARKETSING
ELFA MUSIC SCHOOL / ELFA MUSIC SCHOOL
LOWE INDONESIA Jakarta INDONESIA
B05 Public Service, Charity & Fund Raising
FROZEN BULLETS
PEACE ONE DAY / PEACE ONE DAY
SHINEWORKS Shanghai CHINA
Short List
A04 Ambient/Alternative Media
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul SOUTH KOREA
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND
#VOTESMART
SMART COMMUNICATIONS / TELECOMMUNICATION
DDB PHILIPPINES Taguig City THE PHILIPPINES
A04 Ambient/Alternative Media
GIVING FORWARD
PARIS BAGUETTE / HANJIN TRANSPORTATION / PARIS BAGUETTE CAKE / HANJIN LOGISTICS
HS AD Seoul SOUTH KOREA
A06 Best Use of Other Digital Platforms in a Direct Campaign
HOW COLGATE TURNED THE MAHA KUMBH MELA INTO THE MAHA TECH MELA
COLGATE PALMOLIVE (INDIA) / COLGATE DENTAL CREAM
MEC Mumbai INDIA
A04 Ambient/Alternative Media
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE QUESTION BUS
ROADSHOW / ROADSHOW
McCANN WORLDGROUP Hong Kong HONG KONG
A06 Best Use of Other Digital Platforms in a Direct Campaign
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
A04 Ambient/Alternative Media
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo JAPAN
Gold Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo JAPAN
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH / GENDER EQUALITY ADVOCACY GROUP
LOWE SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
STOLEN PHONE
TIME OUT / TIME OUT SHANGHAI
ENERGY BBDO Shanghai CHINA
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
RAISE A GLASS
CARLTON & UNITED BREWERIES / VICTORIA BITTER
CLEMENGER BBDO MELBOURNE AUSTRALIA
TRACKMYMACCA'S
MCDONALD'S AUSTRALIA / TRACKMYMACCA'S
DDB Sydney AUSTRALIA
A04 Ambient/Alternative Media
DEAR E.T.S
UHA MIKAKUTO / GUMIGUUM
HAKUHODO Osaka JAPAN
CUT TO BUILD
THE J.C.C. CO. / OLFA CUTTER
OGILVY & MATHER Bangkok THAILAND
Short List
A06 Best Use of Other Digital Platforms in a Direct Campaign
BIG BOX BIG PARTY
PIZZA HUT / PIZZA HUT BIG BOX
OGILVYONE WORLDWIDE HONG KONG HONG KONG
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
A04 Ambient/Alternative Media
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
AGENT ON TRACK
BIRLA SUN LIFE / INSURANCE
DDB MUDRA GROUP Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
NIKE SHOE BOXXXX
NIKE JAPAN / NIKE SPORTSWEAR
BEACON COMMUNICATIONS Tokyo JAPAN
A04 Ambient/Alternative Media
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
A06 Best Use of Other Digital Platforms in a Direct Campaign
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
A04 Ambient/Alternative Media
SOLAR POWERED PANDOL
ALPHA THERMAL SYSTEMS / SOLAR POWER
LEO BURNETT SOLUTIONS Colombo SRI LANKA
A06 Best Use of Other Digital Platforms in a Direct Campaign
FONT ME
ADOBE SYSTEMS / ADOBE CREATIVE CLOUD
HAKUHODO Tokyo JAPAN
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
NIKEID TEAM DNA
NIKE / SOCIAL MEDIA CAMPAIGN
RAZORFISH SHANGHAI CHINA