Title Brand Product / Service Entrant Company Location Award
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE TAGGING DRIVE
ONCE AGAIN / ONCE AGAIN
OGILVY & MATHER Bangalore INDIA
B03 Consumer Services
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
B02 Consumer Products
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
TYO PRODUCTIONS Tokyo JAPAN
JOY SCULPTURES
CABDURY / CADBURY DAIRY MILK PROMOTION
SAATCHI & SAATCHI Sydney AUSTRALIA
B03 Consumer Services
THE LAST TELEGRAM
BIRLA SUN LIFE INSURANCE / INSURANCE
DDB MUDRA GROUP Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
SHOP ELSEWHERE
SHOP ELSEWHERE / FASHION
OGILVY & MATHER GROUP HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
GOOD CUP
GREEN UMBRELLA CHILDFUND KOREA / SOCIAL WELFARE SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
RJ CALLING RJ
BHARTI AIRTEL / AIRTEL DATA
JWT INDIA Mumbai INDIA
WATERDROP AD
DOMINO'S PIZZA / PIZZA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
SHARE HAIR
HOMEPLUS CO. / CHILDHOOD CANCER CHARITY PROGRAM
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products
FAKE PHOTO RELIEVES THIRST FOR INNER PEACE
CALPIS / CALPIS OASIS
DENTSU Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
AMAZING COUPON FESTIVAL -2012
DOMINO'S PIZZA / DOMINO'S PIZZA
ADK JAPAN Tokyo JAPAN
B03 Consumer Services
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
YOUTH SPREAD
KOMPAS GRAMEDIA / KOMPAS
HAKUHODO INDONESIA Jakarta INDONESIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE SINGAPORE
B02 Consumer Products
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL / LUX SOAPS
JWT SINGAPORE SINGAPORE
Short List
B05 Public Service, Charity & Fund Raising
CAR CURLING
HYUNDAI MOTOR COMPANY / CORPORATE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA / FUND RAISING
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
LET'S LOOK UP
PANTECH / VEGA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
TO CATCH A PIRATE
MBC (MUNHWA BROADCASTING) / IMBC/VIDEO ON DEMAND
HS AD Seoul SOUTH KOREA
B02 Consumer Products
BEETLEING
VOLKSWAGEN NEW ZEALAND / VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B05 Public Service, Charity & Fund Raising
DONATION TOY
STICKY MONSTER LAB / FIGURE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
DREAM FENCE
SIMMONS / SIMMONS BED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
DONATION TOY
STICKY MONSTER LAB / FIGURE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
B02 Consumer Products
SEE THE WORLD AT HOME
WYETH NUTRITION / IMF
TBWA\HONG KONG HONG KONG
A06 Best Use of Other Digital Platforms in a Direct Campaign
HI, JESSIE
FOOTPRINT / FIGHT CHILD SEXUAL ABUSE
BBDO HONG KONG HONG KONG
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
B02 Consumer Products
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
A04 Ambient/Alternative Media
BABYSITTER SOUND
KAO COMMERCIALS (THAILAND) / DIAPERS
DENTSU THAILAND Bangkok THAILAND
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
B05 Public Service, Charity & Fund Raising
FIRST MOTHER'S DAY
INDIAN CANCER SOCIETY / BREAST CANCER SCREENING AWARENESS
GOOD BAD WEIRD Gurgaon INDIA
B02 Consumer Products
THE LETTERBOX TARP
SUNCORP INSURANCE / SUNCORP HOME INSURANCE
GP Y&R Brisbane AUSTRALIA
Short List
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
EIGHT HUGS
RONALD MCDONALD HOUSE CHRITY / CHARITY FUND RAISING FOR CONGENITAL HEART DISEASES
SOLAR MOON STUDIO Shanghai CHINA
A04 Ambient/Alternative Media
CRICKET BEACH
CRICKET AUSTRALIA / CRICKET BEACH
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
FAKE PHOTO RELIEVES THIRST FOR INNER PEACE
CALPIS / CALPIS OASIS
DENTSU Tokyo JAPAN
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
B05 Public Service, Charity & Fund Raising
TWIGNATURE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
BMF Melbourne AUSTRALIA
Short List
A04 Ambient/Alternative Media
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER / HOMEPRO EXPO
BBDO PROXIMITY THAILAND Bangkok THAILAND
B02 Consumer Products
MARIONETTEBOT
UNITED ARROWS / GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
HUG MAIL
FA / FA DEODORANTS
TBWA\INDIA Mumbai INDIA
A04 Ambient/Alternative Media
THE GERM STAMP
PROCTER & GAMBLE / SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore SINGAPORE
B05 Public Service, Charity & Fund Raising
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
A06 Best Use of Other Digital Platforms in a Direct Campaign
NEUROGOLF
HSBC / HSBC WOMEN'S CHAMPIONSHIP 2013
JWT SINGAPORE SINGAPORE