Title Brand Product / Service Entrant Company Location Award
B05 Public Service, Charity & Fund Raising
REVERSAL OF ROLES
HELPAGE INDIA / HELPAGE INDIA
TAPROOT INDIA Mumbai INDIA
A04 Ambient/Alternative Media
SUPPORTIVE BALLOONS
ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL / ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
B02 Consumer Products
THE CURVES VENDING MACHINE
ORION CHINA / HAO YOU QU POTATO CHIPS
CHEIL Beijing CHINA
A06 Best Use of Other Digital Platforms in a Direct Campaign
MEMOJI
STAEDTLER / COLOURED PENCILS
LEO BURNETT HONG KONG HONG KONG
C01 Integrated Campaign Led by Direct
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
B01 Corporate Information
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
B01 Corporate Information
SEA OF FIRE JOBOT
REPUBLIC OF SINGAPORE NAVY / REPUBLIC OF SINGAPORE NAVY RECRUITMENT
Y&R SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
STONE FLYERS
SOHO GROUP / DIAPET
LEO BURNETT INDONESIA Jakarta INDONESIA
B05 Public Service, Charity & Fund Raising
CARTWHEEL PAD PAPER
CARTWHEEL FOUNDATION ORGANIZATION / PUBLIC SERVICE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A06 Best Use of Other Digital Platforms in a Direct Campaign
OMO PLAYPAL
OMO / UNILEVER OMO
PROFERO Shanghai CHINA
B02 Consumer Products
THE MESSIEST TAKEAWAY FOOD MENU
LI CHUNG SHING TONG (HOLDINGS) / PO CHAI PILLS
JWT HONG KONG HONG KONG
A05 Best Use of Digital Media in a Direct Campaign
DI9IT PULSE
128 DREAM FOUNTAIN CORPORATION / DI9IT PULSE
DM9 JAYMESYFU Makati City THE PHILIPPINES
B03 Consumer Services
SWEET WEDDINGCHINESECHURCHOVERSEA
OLLYVA WEDDING / WEDDING PLAN
LEO BURNETT GUANGZHOU CHINA
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
A05 Best Use of Digital Media in a Direct Campaign
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
DENTSU Tokyo JAPAN
A04 Ambient/Alternative Media
THE CHAIRADLE
CLUEBEBE / CLOTH DIAPER
JWT JAKARTA INDONESIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE UNSHARE PARTY
HEINEKEN / HEINEKEN
LOWE Bangkok THAILAND
C01 Integrated Campaign Led by Direct
LEO'S CIDER
LEO BURNETT SYDNEY / LEO'S CIDER
LEO BURNETT SYDNEY AUSTRALIA
BIG BOX BIG PARTY
PIZZA HUT / PIZZA HUT BIG BOX
OGILVYONE WORLDWIDE HONG KONG HONG KONG
A06 Best Use of Other Digital Platforms in a Direct Campaign
BOREDOM HELPS
WILLING HEARTS / WILLING HEARTS
SAATCHI & SAATCHI Singapore SINGAPORE
B05 Public Service, Charity & Fund Raising
BOREDOM HELPS
WILLING HEARTS / WILLING HEARTS
SAATCHI & SAATCHI Singapore SINGAPORE
A04 Ambient/Alternative Media
MULTI SURFACES TABLE
UNILEVER INDONESIA / CIF SPRAY
LOWE INDONESIA Jakarta INDONESIA
B02 Consumer Products
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
A05 Best Use of Digital Media in a Direct Campaign
COURTS' HAPPY HOUR
COURTS ASIA LIMITED / COURTS ONLINE STORE
MAXUS COMMUNICATIONS Singapore SINGAPORE
B03 Consumer Services
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B02 Consumer Products
SHOP ELSEWHERE
SHOP ELSEWHERE / FASHION
OGILVY & MATHER GROUP HONG KONG HONG KONG
B03 Consumer Services
INSTANT MILLIONAIRE
TATTS LOTTERIES / INSTANT SCRATCH-ITS
GP Y&R Brisbane AUSTRALIA
B05 Public Service, Charity & Fund Raising
THE GRAFFITEACH LEARNING WALLS PROJECT
SAHABAT ANAK / STREET CHILDREN PROGRAMME
Y&R/THE CAMPAIGN PALACE JAKARTA INDONESIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
SMART DOTS
THE VIEWZONE COMPANY / MIICALO
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
DANCE TO DRAW X AF1
NIKE / AIR FORCE 1
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
C01 Integrated Campaign Led by Direct
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
A05 Best Use of Digital Media in a Direct Campaign
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
CAMOUFLAGE PACKS
ARNOTT'S / TIM TAM
DDB Sydney AUSTRALIA
C01 Integrated Campaign Led by Direct
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
SEA OF FIRE JOBOT
REPUBLIC OF SINGAPORE NAVY / REPUBLIC OF SINGAPORE NAVY RECRUITMENT
Y&R SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
TURTLE CANS
GREENPEACE / GREENPEACE
SAATCHI & SAATCHI Sydney AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
B03 Consumer Services
LEFT HAND RADIO
BUDGET RENT A CAR / RENTAL CARS
Y&R NZ Auckland NEW ZEALAND
B02 Consumer Products
CRAZY GROUP ALARM
YILI MILK / GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA
NIKE FREE LIMBO
NIKE KOREA / NIKE FREE
POSTVISUAL.COM Seoul SOUTH KOREA
B03 Consumer Services
MESSAGE CHERRY BLOSSOMS
JAPAN POST / CREDIT CARD
DRILL Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
HEALTH CAPITAL
ROTARACT CLUB OF MUMBAI / ROTARACT CLUB OF MUMBAI
JWT INDIA Mumbai INDIA
A04 Ambient/Alternative Media
LUXURY FOR KIDS
NEW CITIZEN PROGRAM / CHARITY
CHEIL Beijing CHINA
A05 Best Use of Digital Media in a Direct Campaign
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE / NATIONAL MISSING PERSONS UNIT
VML Sydney AUSTRALIA
A04 Ambient/Alternative Media
THE GRAFFITEACH LEARNING WALLS PROJECT
SAHABAT ANAK / STREET CHILDREN PROGRAMME
Y&R/THE CAMPAIGN PALACE JAKARTA INDONESIA
B05 Public Service, Charity & Fund Raising
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA / FUND RAISING
INNOCEAN WORLDWIDE Seoul SOUTH KOREA