Title Brand Product / Service Entrant Company Location Award
B02 Consumer Products
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
EXPECT THE UNEXPECTED
DBS BANK / CAR INSURANCE
DDB GROUP SINGAPORE SINGAPORE
A01 Mailings
STAMPS AGAINST ANIMAL TRAFFICKING
ACRES / ANIMAL CHARITY
PUBLICIS SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
ONE2FREE PLAYGROUND
CSL HONG KONG / TELE-COMMUNICATIONS
TBWA\HONG KONG HONG KONG
B01 Corporate Information
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER / HOMEPRO EXPO
BBDO PROXIMITY THAILAND Bangkok THAILAND
A02 Premiums & Giveaways
A HAPPINESS BOX
STAR REACHERS GROUP / THE LEO BURNETT GROUP NEW YEAR GIFT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
A01 Mailings
KOI FISH FEED INVITE
AYALA LAND / NUVALI
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A06 Best Use of Other Digital Platforms in a Direct Campaign
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
A04 Ambient/Alternative Media
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A05 Best Use of Digital Media in a Direct Campaign
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
B03 Consumer Services
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
B02 Consumer Products
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
OLD PHONES GIVE NEW LIFE
SINGTEL / PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
B02 Consumer Products
THE SHARING CAN
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Gold Spike
B03 Consumer Services
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze Spike
A04 Ambient/Alternative Media
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver Spike
B05 Public Service, Charity & Fund Raising
BLOOD SEARCH MADE EASY
INDIAN RED CROSS SOCIETY / BLOOD DONATION
OGILVY & MATHER INDIA Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A01 Mailings
STOP THE DEBT STARTER PACK
QM FINANCIAL / QM FINANCIAL
LOWE INDONESIA Jakarta INDONESIA
A02 Premiums & Giveaways
THE GRAFFITEACH EXERCISE BOOK
SAHABAT ANAK / STREET CHILDREN PROGRAMME
Y&R/THE CAMPAIGN PALACE JAKARTA INDONESIA
A05 Best Use of Digital Media in a Direct Campaign
CONNECTING CONTINENTS
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / SHANGRI-LA HOTELS & RESORTS
OGILVY & MATHER GROUP HONG KONG HONG KONG
B01 Corporate Information
MULTIPLICITY
LEO BURNETT / ARC WORLDWIDE / FESTIVE GREETING
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
C01 Integrated Campaign Led by Direct
SEE THE WORLD AT HOME
WYETH NUTRITION / IMF
TBWA\HONG KONG HONG KONG
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
B01 Corporate Information
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
A02 Premiums & Giveaways
HSBC SERIOUS PLAY
HSBC / HSBC
JWT LONDON UNITED KINGDOM
Short List
A05 Best Use of Digital Media in a Direct Campaign
CROWDS FOR CODES
COURTS ASIA LIMITED / COURTS ONLINE STORE
DDB GROUP SINGAPORE SINGAPORE
A01 Mailings
TURTLE CANS
GREENPEACE / GREENPEACE
SAATCHI & SAATCHI Sydney AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
B05 Public Service, Charity & Fund Raising
HOT WHEELS 'KEY CHAIN'
MATTEL TOYS (INDIA) / HOT WHEELS
OGILVY & MATHER INDIA Mumbai INDIA
B02 Consumer Products
THE POCKET POSTER
MATTEL TOYS (INDIA) / HOT WHEELS
OGILVY & MATHER INDIA Mumbai INDIA
B03 Consumer Services
MORNING START-UP
BR KOREA / DUNKIN’ DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
A04 Ambient/Alternative Media
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
THE SHARING CAN
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
B02 Consumer Products
THE CORONA CALENDAR
GRUPO MODELO / CORONA BEER
TBWA\SINGAPORE SINGAPORE
B05 Public Service, Charity & Fund Raising
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Gold Spike
A01 Mailings
TIGER PLAYBOOK
ASIA PACIFIC BREWERIES / TIGER BEER
DDB GROUP SINGAPORE SINGAPORE
B03 Consumer Services
CONNECTING CONTINENTS
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / SHANGRI-LA HOTELS & RESORTS
OGILVY & MATHER GROUP HONG KONG HONG KONG
B01 Corporate Information
HELP A CHILD REACH 5
UNILEVER / LIFEBUOY
LOWE LINTAS + PARTNERS Mumbai INDIA
A05 Best Use of Digital Media in a Direct Campaign
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
100 DAY CHALLENGE
VICTORIAN RESPONSIBLE GAMBLING FOUNDATION / PROBLEM GAMBLING
McCANN MELBOURNE AUSTRALIA
A02 Premiums & Giveaways
STORYGLASS
FRIESLAND CAMPINA / FRISO
JWT SINGAPORE SINGAPORE
B01 Corporate Information
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
SHAVE TO SAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
A01 Mailings
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
A05 Best Use of Digital Media in a Direct Campaign
PEPSI MUSIC ABHI
PEPSI / PEPSI
JACK IN THE BOX WORLDWIDE Mumbai INDIA
A02 Premiums & Giveaways
THE SOAPBOX
UNILEVER GLOBAL / LUX SOAP
JWT SINGAPORE SINGAPORE
B02 Consumer Products
SLEEP MODE
CASABLANCA / BEDDING PRODUCTS
LEO BURNETT HONG KONG HONG KONG