SOLAR POWERED PANDOL

TitleSOLAR POWERED PANDOL
BrandALPHA THERMAL SYSTEMS
Product / ServiceSOLAR POWER
CategoryA04. Ambient/Alternative Media
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising Agency LEO BURNETT SOLUTIONS Colombo, SRI LANKA

Credits

Name Company Position
Jehan Adahan Leo Burnett Solutions Inc Photographer
Anuradha Cooray Leo Burnett Solutions Inc Senior Executive Production
Arqam Leo Burnett Solutions Inc Executive - Brand Planning
Gian De Rose Leo Burnett Solutions Inc Account Director
Tasneem Siddiqque Arc Worldwide Sri Lanka Public Relations Executive
Kishani Gunasekera Arc Worldwide Sri Lanka Associate Director
Dennis Mather Leo Burnett Solutions Inc Senior Executive -Digital Art Production
Mehnaz Ilhamdeen Leo Burnett Solutions Inc Director Operations
Ranjith Perera Leo Burnett Solutions Inc Senior Manager -Digital Art Production
Anfaz Amanulla Leo Burnett Solutions Inc Senior - Brands Executive
Selonica Nalawansa Leo Burnett Solutions Inc Brand Manager
Prasad Chaturanga Leo Burnett Solutions Inc Illustrator
Somasunderam Nadarajah Leo Burnett Solutions Inc Copy Writer
Malaka Samith Leo Burnett Solutions Inc Copy Writer
Farzad Mohideen Leo Burnett Solutions Inc Copy Writer
Ranjana Amaradeva Leo Burnett Solutions Inc Group Head/Copy Writer
Shayani Obeyesekera Leo Burnett Solutions Inc Art Director
Eraj Wirasinha Leo Burnett Solutions Inc Associate Creative Director/Copy Witer
Sithum Walter Leo Burnett Solutions Incl Art Director
Subhash Pinnapola Leo Burnett Solutions Inc Executive Creative Director

The Brief

Sri Lanka’s power supply is heavily dependent on fossil fuels and a steep rise in the cost of electricity in May 2013 resulted in protests. SolarTherm, the country’s leading solar cell provider, wanted to change the conversation by engaging Sri Lankans from all walks of life to show them the infinite potential of solar power.

Creative Execution

Pandols are traditional, brightly-lit Buddhist displays that tell the story of the power and potency of the Buddha’s teachings. They are admired and respected by Sri Lankans regardless of status or class. The SolarTherm Pandol was the first first solar powered pandol ever built and was the ideal way to demonstrate the company's products. By unveiling it during Vesak, Buddhism's holiest day, it created a strong cultural link for the brand and engaged a large number of people.

Describe the creative solution to the brief/objective.

Our solution on how to show Sri Lankans the potential of solar power and to increase sales for SolarTherm was to build the world’s first solar powered Pandol. Pandols are traditional Buddhist displays enhanced by dramatic lighting and decorations that share a lesson from the Buddha’s teachings. Unveiled during Vesak, Buddhism’s most revered day, and designed using a sun-theme, the innovative SolarTherm Pandol was an eye-catching display that was noticed by thousands of Sri Lankan during the religious festivities.

Results

The SolarTherm Pandol generated a 50% sales increase for SolarTherm within a single month and continues to influence growth. But more importantly, in a nation challenged by the cost of electricity, the brilliant Pandol engaged people and educated them on the incredible potential of solar energy.