The Brief

Lamptitude, a multi-brand lighting store, is celebrating its 9th anniversary in 2013. The brand held the celebration event and wanted to give a special gift set package to the prospect customers, who came to the event during this anniversary celebrations period.

Creative Execution

The creative execution was designed and produced with a printing technique that transforms the posters to function just like the real lamp with a variety of design we wanted to highlight.

Describe the creative solution to the brief/objective.

Lamptitude wanted to give a special gift set package to prospect customers that can also demonstrate the positioning of the brand as a multi-brand lighting store with a wide range of lighting designs. So, we created the design of the special gift set package that comprised 9 posters of our favorite lamp designs. The posters were printed using a glow-in-the-dark ink technique.

Results

The feedback from the customers was so great that a number of people called in and wanted to buy the special set package.